Global Content Marketing Manager

Intro

Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 45,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.

At Gallagher, you can build a career whether it’s with our brokerage division, our benefits and HR consulting division, or our corporate team.

Overview

You will help drive strategy, design and deliver the innovative thought leadership content and marketing programs that competitively differentiate Gallagher’s Benefits & HR Consulting operation.

You will work directly with enterprise, divisional, regional, practice and industry vertical subject matter authorities and marketers to develop content focused on our customers’ most pressing pain points and market trends. You will lead internal communications to our sales teams to ensure they know what content, insights and data are available, where to access the content, how to use the content in presentations, consultative conversations and meetings.

You will assess competitors’ content marketing efforts and develop marketing programs that showcase our current service/consulting offerings and differentiate us.

You will produce various types of deliverables to support our sales growth through new business development, accelerating opportunity velocity and expanding and retaining existing business.

As the Content Marketing Manager, you ensure the timely and effective implementation of all core content marketing plans. This includes project management for core content creation, distribution and program measurement, for national surveys, trends reports, magazine-style articles/publications, infographics, website content and related deliverables. Channel distribution includes marketing automation (email) campaigns, websites, national webinars, digital advertising, public relations and social media, to name a few.

You will regularly assess and support annual planning, settling the best approach to core content alignment and positioning alongside sales goals and target market needs. You will help drive the content strategy for the division (core content, practice, industry vertical thought leadership) seeking to improve and innovate our content marketing efforts. You will deploy the project management resources to deliver and execute on the marketing programs.

Responsibilities

• Drive content strategy, develop and deliver content marketing programs for the division, regions, practices and industry verticals including an editorial calendar (reports, surveys, webinars, whitepapers, etc.), and the supporting paid, earned and owned media programs
• Own project plans, timing and budgeting for core content
• Champion value proposition and positioning for Organizational Wellbeing consulting solutions throughout all content
• Understand where our revenue comes from and identify untapped opportunities in order to ensure content supports driving toward those targets
• Develop lead generation programs in collaboration with regional, practice and industry vertical marketing leads, regional marketing, campaign management and marketing automation teams
• Ensure appropriate marketing program tracking and KPIs are established and deliver regular reporting on program effectiveness
• Partner with in-house creative agency, marketing automation, web and social media teams to integrate key messaging and positioning through all collateral materials and provide strategic direction empowering teams to develop copy for marketing communications deliverables including, email and web content, case studies, newsletters, brochures, and other materials as needed
• Coordinate the approval process with internal and external partners for project deliverables

Qualifications

Required:

• Bachelor’s degree in marketing communications or similar field and 7 years related experience.

Highly Preferred:

• Excellent writing skills, both technical and narrative
• Experience developing and leading project plans and editorial calendars including content releases, marketing program delivery and execution
• Experience collecting details on market dynamics, client needs and technology, and using this knowledge to build compelling content that highlights the value of a service offering
• Excellent time management and interpersonal skills
• Experience leading direct reports

Additional Information

Click Here to review our U.S. Eligibility Requirements

We offer competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), training programs, matching gift program, and more.

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