General Manager 4Pines

Job title: General Manager 4Pines

Company: Asahi Beverages


Job description: As a member of the Asahi Beverages Ventures leadership team, this role provides strategic and operational leadership of the 4 Pines and Brookvale Union business.

• Job No: 503045
• Work Type: Permanent – Full Time
• Location: Melbourne
• Categories: Sales, Marketing

Your ImpactAs a member of the Asahi Beverages Ventures leadership team, this role provides strategic and operational leadership of the 4 Pines and Brookvale Union business. This role is responsible for developing and executing the strategic growth plans, and providing Customer, Commercial and Operational leadership to deliver the commercial result whilst maintaining highly talented and engaged team.Critical to the success of the role, this role will be responsible for proactively building and maintaining strong relationships and engagement with the Asahi Commercial teams to ensure the teams operate as a highly collaborative and aligned team to enable continuous improvement in operating synergies and efficiencies across the group.Key Accountabilities

• In consultation with relevant stakeholders, lead the development and implementation of the strategic plan for the business.
• Develop and implement comprehensive business strategies to achieve revenue, profitability, and market share objectives.
• Keep the relevant Board and Asahi stakeholders fully informed on critical factors, identifying issues and opportunities, facilitating discussion and addressing these through appropriate strategic initiatives.
• Amplify uniqueness of the partner business, but achieve synergies with the Asahi business where it matters especially across category, marketing and regional hub functions
• Identify emerging trends, market opportunities, and competitive threats to inform strategic decision-making
• Oversee all aspects of operations, including supply chain management, manufacturing, distribution, and logistics.
• Establish and maintain robust operational processes and systems to support business growth and scalability.
• Ensure compliance with regulatory standards, quality control processes, and industry best practices.
• Collaborate with the regional sales teams to develop and execute sales strategies, distribution channels, and customer engagement initiatives.
• Drive improved end-to-end ownership across key growth areas
• Build and maintain strong relationships with key customers, distributors, and retail partners.
• Provide leadership to ensure effective budgeting, forecasting, and financial planning processes to achieve revenue and profitability targets.
• Analyse key performance metrics, financial indicators, and market trends to evaluate business performance and identify areas for improvement.
• Drive a high-performance culture of collaboration, innovation, and accountability to empower teams to achieve their full potential.
• Provide mentorship, coaching, and professional development opportunities to cultivate future leaders within the organization

About You

• A highly experienced Commercial Beverages Industry leader with significant experience in running a complex business in a matrix environment.
• Demonstrated strategic capability to drive results through growth driven initiatives, in a highly complex operating model, ability to deliver sustained performance through growth levers, while managing the end-to-end P&L
• Experience in leading end-to-end businesses, with specific broad understanding of driving a Commercial and Supply driven business across multi-channel to enable Customer delivery and differentiation.
• Experience in scaling businesses (including turnaround experience), with proven ability to manage, the detail as well as strategic intent
• Success demonstrated across large scale change (ie transformation, integration) with ability deliver results and keep employees engaged through large scale organizational change.
• Entrepreneurial mindset, demonstrated through experience in fast and agile businesses (preferred experience is managing fast and agile businesses within corporate structure)
• Demonstrated success with building strategic capabilities and growing internal talent.
• Key contributor to the Leadership Team, ability to add value for achievement for growth (company mindset)

Why Asahi Beverages?At Asahi Beverages, we’re passionate about crafting more than just drinks – we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.We are a Circle Back Initiative employer and commit to responding to all applicants.

• Advertised: 18 August 2025 AEST
• Applications close: 08 September 2025 AEST

Expected salary:

Location: Melbourne, VIC

Job date: Tue, 19 Aug 2025 04:51:25 GMT

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