Franchise Performance Marketing Manager – Marketing

Overview

As we continue to build our team in support of our vision to the be the world’s best and most trusted mobility company, we are excited to announce the opening of a Franchise Performance Marketing Manager!

The Performance Marketing Manager, Franchise partners with the Franchise Marketing Team and Enterprise Holdings’ Franchisee Partners to develop performance media strategies and tactics aimed at driving digital commerce growth. There will be strong emphasis on leading targeted campaigns to capture cross-border international travel. Areas of focus include SEO, SEM, performance media, conversion rate optimization and other related channels. This role manages an internal team, external agencies, and other partners to maximize performance. In addition to the Franchise Marketing Team and Partners, this position interacts with a variety of internal teams, including marketing activation, product, technology, and others to ensure optimal marketing integration. 

Enterprise offers an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include but are not limited to experience, education, location and skill level

This position is located at our Global Corporate Headquarters in Clayton, MO.

Company Overview

Enterprise Holdings Inc. is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Holdings and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Holdings together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.1 million vehicles and accounted for nearly $30 billion in revenue in fiscal year 2022 through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Responsibilities

• Lead performance marketing programs across multiple channels including campaign planning, implementation, budget management, performance analysis, and optimization.
• Oversee large, multi-million dollar performance media budgets.
• Coach and develop team of SEO, performance media, and performance content specialists.
• Drive innovation and best practices, regularly sharing thought leadership across marketing and key stakeholders.
• Manage agency partners to prioritize initiatives and resources to meet business objectives.
• Lead collaboration with other marketing teams and departments to enable integrated strategies.
• Cultivate strategic relationships with media and technology partners.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Manage performance marketing expenses, budgets, and forecasts.
• Develop test and learn strategies and road maps across performance marketing initiatives.

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

• Bachelor’s Degree
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
• Seven (7+) years or more of performance marketing experience including search marketing and digital media
• Experience working with outside agencies and vendors
• Experience using complex datasets to develop actionable insights and strategies

Preferred:

• International marketing experience

Competency Based: 

• Results-Oriented
• Managing and Developing People
• Working With a Team
• Planning and Organizing
• Problem Solving
• Communication

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