Foundation Marketing and Communications Manager NEW

Job Description

Description

Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.

Summary:

The Marketing and Communications Manager plays a crucial role in promoting the mission and objectives of the Pardee Hospital Foundation. This role focuses on developing and executing strategic marketing and communication plans to raise awareness, engage stakeholders, and generate support for the Foundation’s philanthropic initiatives. The ideal candidate will have a strong background in marketing, communication, and public relations, with a passion for healthcare and philanthropy.

Responsibilities:

• Develops and implements comprehensive marketing and communication strategies to advance the Foundation’s goals. Collaborates with peers and leadership to align marketing efforts with fundraising and donor engagement objectives. Conducts market research and stay updated on healthcare industry trends to inform strategy.
• Develops and implements comprehensive marketing and communication strategies to advance the Foundation’s goals. Collaborates with peers and leadership to align marketing efforts with fundraising and donor engagement objectives. Conducts market research and stay updated on healthcare industry trends to inform strategy.
• Prioritizes marketing efforts between a range of channels, including but not limited to physical media, digital campaigns and social media outreach.
• Cultivates and maintains relationships with local and national media outlets. Serves as the primary point of contact for media inquiries and interview requests. Prepares and distributes press releases and media kits.
• Oversees the Foundation’s digital presence, including the website and social media channels. Develops and executes online marketing campaigns to promote events, fundraising initiatives, and donor engagement. Monitors website analytics and social media insights to assess the effectiveness of digital efforts.
• Plans and coordinates special events, press conferences, and media briefings.

Manages crisis communication strategies and responses when necessary. Identifies opportunities for thought leadership and speaking engagements for Foundation leaders.

• Collaborates with the fundraising team to create donor-focused communications and stewardship materials. Supports donor recognition efforts and develop personalized donor stories. Ensures transparency in reporting on the use of funds and impact achieved.
• Supervises marketing and communication staff or contractors as applicable.

PARDEE

Other information:

Required

• Bachelor’s degree in marketing, communications, public relations, or a related field.
• Experience working experience in marketing, communications, or public relations, preferably in the healthcare or nonprofit sector.
• Proficiency in digital marketing, including SEO, social media management, and email marketing.
• Knowledge of media relations, crisis communication, and event planning.
• Experience managing or performing project-based work
• Excellent verbal and written communication skills.
• Experience performing in a leadership capacity.

Preferred

• Master’s degree in marketing, communications, public relations, or a related field.

05.5905.9915

Job Details

Legal Employer: Pardee – HCHC

Entity: Pardee UNC Health Care

Organization Unit: Pardee Foundation

Work Type: Full Time

Standard Hours Per Week: 40.00

Work Schedule: Day Job

Location of Job: PARDEEHOSP

Exempt From Overtime: Exempt: Yes

Diversity Statement

The UNC Health System and the UNC School of Medicine are committed to valuing all people throughout our organization, regardless of background, lifestyle, and culture. A diverse and inclusive work environment for staff and culturally appropriate care for our patients, are essential to fulfilling our UNC Health vision of improving the health of all North Carolinians.

Equal Employment Opportunity

UNC Health is an equal opportunity and affirmative action employer.

Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.

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