Home Office 1255 Yonge St

Toronto

• Lead and execute Film Marketing campaigns (inclusive of paid and owned channels) in coordination with internal creative, content, loyalty and film distribution teams and external media agency.
• Manage relationships with studio partners as day-to-day lead in planning Film Marketing campaigns and evaluating external opportunities.
• Report on success of campaigns based on cross-channel insights, in partnership with external agency and Cineplex Analytics teams.
• Collaborate with Senior Manager, Film Marketing to optimize guest journeys and uncover opportunities to test and learn, based on consumer insights research and digital reporting.
• College Diploma in Marketing or Business Administration.
• 5-7 years of integrated marketing experience.
• Experience leveraging research and digital analytics as the basis for developing strategic creative and media briefs, with an orientation towards customer experience.
• Experience leading multi-faceted projects with stakeholders across cross functional teams.
• Demonstrated understanding of media strategy and creative production requirements to develop a successful campaign, with emphasis on digital channels.
• Proven experience designing and reporting on media plans that support mid- to lower-funnel marketing objectives, including planning and oversight of budgets.
• Familiarity with using data and insights to inform marketing plans.
• Ability to develop and execute creative and media plans at a tactical level with flexibility and efficiency.
• Strong project management, time management and organizational skills.
• Demonstrated prioritization ability, solution orientation and resilience, given fast-changing environment and market landscape.
• Highly energetic team player with a strong attention to detail and an “all hands on deck” mentality.
• Ability to take initiative, in order to work both independently and collaboratively with cross-functional teams.
• Clear understanding of customer experience implications when approaching messaging, targeting and channel plans.
• Comfortable managing relationships with external partners to gain campaign alignment.
• Strong presentation skills & experience playing a leadership role in meetings.
• Excellent oral and written communication skills.
• Bachelor’s degree in Marketing or Business Administration is preferred.
• Agency experience is an asset.