Field Marketing Specialist

At Hitachi Energy our purpose is advancing a sustainable energy future for all. We bring power to our homes, schools, hospitals and factories. Join us and work with fantastic people, while learning and developing yourself on projects that have a real impact to our communities and society. Bring your passion, bring your energy, and be part of a global team that appreciates a simple truth: Diversity + Collaboration = Great Innovation

Hitachi Energy is seeking a Field Marketing Specialist for its Broomfield, Colorado location. This role will support the strategic planning, execution and oversight of all marketing programs in the North American region for Hitachi Energy’s Grid Automation business unit. Under guidance of the Field Marketing Leader, work with sales and product marketing teams to drive campaigns and programs for building sales pipeline, nurturing leads and closing business. Manage marketing programs and events and include campaign analysis, tracking and reporting for strategic marketing initiatives and events. Responsible for working on multiple, simultaneous marketing programs in various countries across the region that require both strategic thinking as well as high-speed tactical execution. You will use your experience, skills and enthusiasm to organize tradeshows and events, digital marketing campaigns, develop content and ensure successful market lead qualification and nurturing work.

Your responsibilities

• Proactively manage the day-to-day tactics and execution of marketing activities across all channels and platforms under the guidance of the Field Marketing Manager
• Track and drive marketing leads through the sales process and report status/results regularly
• Monitor and analyze marketing program effectiveness and performance regularly
• Coordinate marketing activities with Sales leadership, Product Marketing, Digital Marketing, Demand Generation and Communications
• Manage events, trade shows and webinars
• Manage speaker presentation materials
• Write compelling content for marketing campaigns and develop campaigns
• Research/make recommendations on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences
• Organize and manage merchandise
• Manage administration of invoices and internal sponsorship/gift register
• Conduct searches in 3rd party databases to expand our contact database, work with trade media to expand customer database
• Collect, maintain, and communicate “regional intelligence”.

Your background

• Bachelor’s Degree in (business, marketing, communications, etc.) and a minimum 2-5 years of professional work experience in marketing or a related field.
• Candidate must already have a work authorization that would permit them to work for Hitachi Energy in the United States.
• Experience in B2B (Business to Business) marketing
• Experience in utilities/ energy/mining/transport industries
• Marketing campaign development experience
• Event management experience
• Salesforce or CRM equivalent advanced experience
• Inbound and outbound marketing tactics
• Lead gen and content marketing
• Excellent writing skills
• Marketing automation experience (Eloqua)
• Experienced to work in a complex international matrix organization
• Exceptional communication and organizational skills
• Experienced in social media and digital marketing
• Effective interpersonal skills in active listening and rapport-building at multiple levels of decision makers, including senior management
• Demonstrated ability to work effectively and deliver in a complex, fast-paced business environment
• Well-developed organizing and time management skills with the ability to priorities and manage multiple tasks and projects at any one time
• Demonstrated ability to effectively learn and accurately apply product knowledge in a timely fashion
• Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development
• Ability to travel
• “For Colorado Residents and Applicants Only: The salary range for this position is $55,200 – $102,400

More about us

Hitachi Energy is a global technology leader that is advancing a sustainable energy future for all. We serve customers in the utility, industry and infrastructure sectors with innovative solutions and services across the value chain. Together with customers and partners, we pioneer technologies and enable the digital transformation required to accelerate the energy transition towards a carbon-neutral future. We are advancing the world’s energy system to become more sustainable, flexible and secure whilst balancing social, environmental and economic value. Hitachi Energy has a proven track record and unparalleled installed base in more than 140 countries. Headquartered in Switzerland, we employ around 38,000 people in 90 countries and generate business volumes of approximately $10 billion USD. www.hitachienergy.com Hitachi Energy is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. We welcome you to apply and want you to know that all qualified applicants will receive consideration for employment without regard to race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, protected veterans’ status or any other legally protected characteristic. For more information regarding your EEO rights as an applicant, please visit the following websites: https://www.dol.go v/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf and https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/ posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by calling a Hitachi Energy HR Representative at 1-888-504-2007 or by sending an email to: us-pg-askhr@abb.com. Resumes and applications will not be accepted in this manner. #LI-NAM1

Publication date

2022-02-22

Reference Number

US52859126_E1