Field Marketing Manager – Hybrid

Requisition ID

15784BR

Job Description

We are looking for a field Marketing Manager to join our Coldwell Banker team in our Dallas/Ft. Worth market.

This highly energetic and passionate individual is responsible for serving as an account manager within the in-house agency structure and works proactively interfacing directly with senior team members and leadership to implement local, regional, and national marketing strategies that benefit real estate agents and further their engagement with the Company’s Agent Value Proposition. Also, as the local representative to the in-house agency, the Field Marketing Manager coordinates the powerful national support provided by The Studio and leverages those resources to drive results at the local operation level. Accordingly, the field Marketing Manager has responsibility for the development and implementation of all local marketing plans and objectives. 

This individual provides direct, one-on-one orientation and assistance to real estate agents and company staff, either personally or through direct report office-based marketing coordinators, on key marketing programs and resources and is the key representative for all marketing initiatives.

Essential Job Function – to support affiliated real estate agents: 

• Work proactively in the field, both personally and through leveraging office-based marketing coordinators, to communicate and implement all relevant marketing functions to the company’s affiliates real estate agents
• Work proactively with top echelon real estate agents to support marketing needs and business goals, with all efforts focused on delivery of the Company’s Agent Value Proposition.
• Maintain a significant presence in the local sales offices presenting at meetings.
• Effectively communicate the Coldwell Banker luxury marketing program and provide local support as needed, including possessing the polished ability to represent the benefits of the program.

Team Development and Management: 

• Select, supervise, and develop one or more direct report marketing support coordinator(s) located on site at individual branch office sales locations.

Strategic Market Planning & Delivery:

• Coordinate the development and execution of the company’s marketing plan, including advertising, strategies, and tactical implementation.
• Serve in an agency account manager role as the primary representative of the in-house agency for the local Coldwell Banker Realty sales operation, collaborating with the local leadership team and studio agency resources to achieve objectives while maintaining required service level agreement and efficiency standards.
• Clearly communicate as the local studio agency account manager on the progress of monthly/quarterly initiatives to internal and external stakeholders. Be the agency level intermediary to own and deliver results.
• Preparing and disseminating communications and instructions within the Region in advance of promotional launches and marketing initiatives.
• Conduct research and analysis on competing brokerages. Identify opportunities and work with senior regional and national marketing leadership to implement procedures to connect competitive advantages to actionable strategic decisions.

Support Local Operating Company/Senior Leadership: 

• In conjunction with local senior leadership and regional marketing leadership, participate in VIP recruiting opportunities, business development opportunities, and agent retention efforts on occasion.

Events, Awareness and Communications: 

• Suggest and coordinate local venues that should be considered for local company events.
• Leverage regional resources to deliver market position messaging externally.
• Handle other duties as assigned, including but not limited to acquisition support and ad hoc presentations.

Qualifications

• Bachelor’s degree in Marketing or related field preferred.
• Real estate License is a plus.
• Minimum of 3 years of multi-channel marketing experience in a medium/large professional services company with 2 years’ team lead experience at a management level or higher. Agency experience is highly smiled upon.
• Experience with new and social media, online, and traditional advertising.
• Excellent and persuasive oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment, and diplomacy when interacting and/or negotiating with all levels of internal and external customers
• Must have polished public speaking skills and be capable of delivering compelling and professional presentations.
• Demonstrated ability to work well in a minimally supervised, fast-paced environment.
• Strong working knowledge with Microsoft Office Suite – Excel & PowerPoint, as well as Prezi, Project Management systems, and CRM systems
• Ability to travel to local branch offices, regional meetings and occasional out of town travel as required.
• Capable of lifting small packages at events.

#LI-VN1

External Title

Field Marketing Manager – Hybrid

Employment Type

Full-time

About Us

Coldwell Banker® is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for twelve consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn’s 2022 Top Companies in the U.S., and honored by Forbes as one of the World’s Best Employers 2022.

At Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.

You’ll find our commitment to diversity reflected in our achievements:

• Forbes 2022 Best Employers for Diversity.
• Forbes 2022 World’s Top Female Friendly Companies.
• Recognized on the 2020 Human Rights Campaign Corporate Equality Index.
• Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.

With diversity, we succeed together. We hope you’ll join us.

EEO Statement

EOE AA M/F/Vet/Disability

State/Province/Region

Texas

City

Dallas

Company

Coldwell Banker Realty

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