Job description: OverviewWe are seeking our new Senior Field Marketing Manager to join the SBS team!The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners. They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers. The ability to establish strong relationships with sales organizations will be a vital key to success.Main Objectives:
Build and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creation
Create end-to-end campaigns, determining the right mix of demand generation channels and tactics
Set, monitor, and review key metrics and results
Responsibilities
Develop and manage strategic field marketing campaigns
Project manage the campaign, determining elements, channels, and stakeholders
Determine appropriate content for the campaign and how those assets will be used across tactics
Execute, optimizing for effectiveness as needed. Manage budget and reporting. Conduct a postmortem for impact and ROI
Proactively engage with sales teams to coordinate, communicate, and optimize the marketing impact.
Attend sales leadership meetings and help drive engagement
Understand sales org and account alignments with reps
Proactively engage with inbound and outbound business development teams. During your campaign and/or activity planning, clearly define the follow-up and utilization of the business dev teams.
Determine ABM strategy priorities for each sales team.
Develop campaign, manage rollout, review, and interpret insights for impact
Become well-versed in the intent data tools and the insights provided. DemandBase One, TechTarget, ZoomInfo, and G2
Identify partner marketing efforts that are needed to support your assigned sales team
Event Management
Ideate, plan, organize, and host webinar programs, including setup, registration, promotion, moderation, execution, follow-up, and analytics
Develop a strong understanding of the target market, personas, and associated buyer journey
Develop a strong understanding of Axway solutions and related verticals that your sales team is supporting
Work collaboratively with the other regional marketing leads to develop best practices.
Partner with the Digital team to execute media, social, and nurture programs
QualificationsQualifications:
5 plus years of demonstrated track record of successfully defining, launching, and executing demand generation strategies with excellent results as part of a Marketing Organization
“Can-Do” attitude with good communication skills, including in writing and using social media, who enjoys dealing with many different stakeholders
Knowledge of CRM and Marketing Automation systems such as Salesforce, Marketo, Demandbase, Outreach
25-30% Travel Required#LI-KJ1#LI-Remote
Expected salary:
Location: United Kingdom
Job date: Wed, 20 Aug 2025 23:02:08 GMT
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