Field Marketing Manager

Mirakl is the global leader in platform business innovation. Mirakl’s suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.

Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.

Last year, online marketplaces grew at more than twice the rate of digital commerce overall. Why? Because online marketplaces offer customers a better experience, and a deeper and wider assortment by bringing together third-party sellers through a single site.

Mirakl’s mission is simple. We help our clients seize this opportunity by providing the unrivaled expertise, technology, and partner ecosystem that B2B and B2C organizations need to launch and grow their own online marketplaces. Mirakl’s latest $300M fundraising values Mirakl at $1.5B, and places it among the most dynamic players in eCommerce, globally. With this funding, Mirakl will hire 1,000 passionate new Mirakl workers over the next 3 years. 

As Mirakl continues to grow, we’re committed to staying true to our core values: get things done, go above & beyond, succeed through expertise, work hard together, and satisfy & empower clients.

Who is Mirakl:

• The industry’s first and most advanced enterprise marketplace SaaS platform, at the heart of digital transformation, for the world’s most forward-thinking organizations
• A hyper growth company with a global presence, and 500+ employees in 12 countries with offices in Paris, Boston, London, Munich, Barcelona, Stockholm, Bordeaux, Sydney and São Paulo
• Enabling over 300 of the world’s leading companies including ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons Du Monde, Metro, and Toyota Material Handling with the speed, scale and agility to win in the changing eCommerce landscape.

YOUR IMPACT

We are seeking a highly motivated, proactive and energetic Field Marketing Manager to support our B2B sales team as well as our US Retail Media initiatives. This individual will develop and execute field marketing programs and events to support these functions internally and externally.

This person will collaborate closely with many cross functional team members including executives, sales, product, partner and customer marketing to ensure successful programs for our prospective customers while helping to achieve both individual, team and company goals.

WHAT YOU’LL DO

• Develop the field marketing strategy and execution plan for the B2B sales org with the mindset to create and accelerate pipeline with a focus on ABM, tradeshows, field events (in-person or virtual) and direct mail
• Compile data and research on retail media, a newer product for the business, to build out the US go to market strategy
• Craft overall marketing strategy for the B2B region in partnership with broader Sales and Marketing team members to generate leads and accelerate pipeline
• Develop account based marketing plans for target accounts based on industry data, company metrics and regional needs
• Collaborate closely with the channel team to integrate partners into field marketing opportunities and build on cross channel relationships
• Work cross-functionally with all global marketing functions to drive in-region sales success, helping to deliver qualified leads and pipeline opportunities within target accounts
• Work closely with account managers to establish retail media upsell opportunities with existing customer accounts
• Leverage corporate content and digital campaigns to build out regionalized sales plays for both the B2B and retail media sales teams
• Responsible for all event execution logistics – venue selection and negotiation, vendors, internal creative/design teams, deliverables, logistics and operations as well as onsite execution
• Conduct pre and post event meetings to communicate objectives that outlines roles and responsibilities for the broader team members including follow up action items
• Design and craft program/event support campaign materials including: email campaigns, landing pages, social media, internal and external messaging, etc
• Responsible for campaign setup and database operations including: Salesforce, Hubspot, Sendoso, 6Sense and Canva
• Own metrics for success in your region – track, analyze and report out on the efficiency of field marketing programs to determine ROI and prioritize resources
• Ensure alignment between marketing investment and sales requirements for all field marketing programs
• Create and manage program/event calendar, budgets, project plans, reporting and summaries for your region
• Work with outside agencies and vendors as needed to appropriately execute Mirakl’s marketing vision, branding and story

Requirements:

• Bachelor’s Degree in marketing, communications, or related field
• 2+ years of relevant work experience in field marketing and/or corporate events, preferably in a high tech SAAS environment
• Demonstrated ability to organize, prioritize, and multitask under tight deadlines
• Strong communication skills (interpersonal, written and verbal)
• Familiarity of working closely with sales teams to partner on overall strategy, goals and follow up motions for field marketing initiatives
• Experience with marketing reporting and ability to show ROI of programs and events
• Outcomes driven and analytical with a background in building and executing impactful marketing programs for both executive and practitioner audiences
• Familiarity with a range of mar-tech tools (Our stack includes Hubspot, Salesforce, Salesloft, Sendoso, 6Sense, Canva)
• Willingness to travel

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.

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