Field and Events Marketing Manager

It’s about more than the right fit. We’re looking for the right connection.

At Nextiva, it’s our team members that make Nextiva a great place to work. Nexties are smart, driven, and the best in class at what they do. We’re changing the game in the software industry with the first of its kind, conversation-centric work hub that unifies team collaboration, customer management & engagement in ONE single application.

Since its founding in 2008, more than 100,000 companies rely on Nextiva for customer and team communication. We believe in the power of strong connections; connections to our customers with our signature Amazing Service®, our products and services, and most importantly, each other.

Build Amazing – Deliver Amazing – Live Amazing – Be Amazing

We are looking to hire a Field and Events Marketing Leader to promote Nextiva’s brand and customer experience/communications software solutions by spearheading our events marketing strategy and execution to support our Direct Sales efforts for small business and mid-market accounts. This includes trade show/event planning and attendance, securing speaking opportunities, representing Nextiva at industry events, organizing our own customer related events, and implementing marketing campaigns. 

This individual should have a successful track record of organizing attendance at trade shows and customer events and proving ROI through event marketing strategies and tactics. The role involves a combination of marketing and event management skills, with a focus on creating engaging experiences that drive brand awareness, customer engagement, and sales, intended to maximize company exposure and produce sales leads. 

Key Responsibilities:

1. Marketing Strategy: Develop and implement event marketing strategies and objectives that align with the company’s overall marketing and sales goals. This could involve identifying target audiences and relevant customer related events or trade shows, building a calendar of events, setting event objectives, and determining the best ways to reach these audiences.
2. Event Planning and Management: Plan and manage all event details such as venue, budget, guest list, speakers, sponsors, promotional material, and post-event evaluations. This includes both physical and virtual events like webinars, conferences, trade shows, and product launches. Determines selection and training of staff to support the events (elevator pitches, demos etc). Directs exhibit design program including production. Negotiates contracts and manages relationships with outside vendors.
3. Brand Promotion: Use events as a platform to promote Nextiva’s vision and solutions. This could involve creating engaging presentations, demonstrations, or interactive experiences that highlight the benefits of the software.
4. Collaboration: Work closely with other departments such as Direct Sales teams focused on Mid-Market and Enterprise accounts, channel partner events team, product development, and customer service to ensure that events meet the needs of all stakeholders. Work with internal/external resources to obtain needed materials and services.
5. Performance Tracking: Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team. Monitor and analyze the success of each event, using metrics like attendee feedback, lead generation, and sales conversions to evaluate performance and make improvements for future events and measure ROI.

Required Skills and Qualifications:

1. Experience: 5+ years of related experience in event management or marketing, preferably within the SaaS industry.
2. Communication: Excellent verbal and written communication skills, with the ability to engage and influence a variety of audiences.
3. Strong bias for action: ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment. Track record of taking ownership and driving results.
4. Move easily between generating big, creative ideas, and driving ongoing process improvement.
5. Proven analytical and data decision-making capabilities.
6. Organization: Strong organizational and project management skills, with the ability to manage multiple events and deadlines simultaneously.
7. Creativity: The ability to produce innovative event ideas and marketing strategies that stand out in a competitive market.
8. Technical Knowledge: Familiarity with SaaS products and the ability to explain complex software concepts in a way that is easy for non-technical audiences to understand.
9. Frequent travel as required to support events.

In essence, an Events Marketing Leader is like the conductor of an orchestra, coordinating all the different elements of an event to create an engaging experience that promotes the company’s software products and drives business growth. 

Compensation, Rewards & Benefits:

Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations! ????

To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

In 2022, Nextiva has been recognized by Comparably as the ‘Best Place to Work’ in the following categories: Best Company Leadership, Best CEO for Women, Best Global Culture, and Best Places to Work in Phoenix.

Additional workplace awards include 2021 LinkedIn Talent Employee Engagement Champion, Comparably’s Best CEO 2021, Best Company Culture 2021 and 2018, Best Company Compensation 2022, 2021 and 2019, and Glassdoor’s 2020 Best Places to Work.

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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