Executive – On-Platform Marketing (Off Roll)

Job ID c31d7e25-5fd0-44a7-8de2-2d796789dbd8 Location Mumbai, India / Gurgaon, India Business Disney+ Hotstar

Job Summary:

JOB SUMMARY

As an On-Platform Marketing Specialist, you will play a vital role in promoting and maximizing the visibility of our extensive content library. You will collaborate closely with cross-functional teams to strategize, plan, and execute impactful marketing campaigns to drive viewer engagement, increase subscriptions, and enhance the overall user experience. This position requires a deep understanding of content marketing strategies, a passion for entertainment, and strong project management skills.

ABOUT THE TEAM

Growth Marketing Operations team oversee and optimize the marketing operations across various on-platform marketing channels, visual merchandising & content promotions for Disney+ Hotstar.

YOUR KEY RESPONSIBILITIES

• Develop and implement on-platform content marketing strategies to promote new and existing content on Disney+ Hotstar.
• Collaborate with the Content & Brand Marketing Teams to create marketing plans for new content releases, ensuring maximum visibility and audience engagement.
• Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
• Collaborate with cross-functional teams, including product, design, analytics, operations and external agencies, to optimize the user experience and drive content consumption.
• Utilize data-driven insights to identify trends, analyze user behavior, and refine content recommendations and positioning.
• Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
• Stay up-to-date with industry trends and best practices in on-platform content marketing.
• Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

SKILLS & ATTRIBUTES FOR SUCCESS

• Proven work experience in content marketing, digital marketing, or a similar role.
• Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar’s content library.
• Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis.
• Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Strong written and verbal communication skills, with the ability to effectively articulate marketing messages to different target audiences.
• Creative thinking and problem-solving abilities, with a focus on driving results and viewer engagement.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Familiarity with social media platforms and emerging trends in digital marketing is a plus.

PREFERRED EDUCATION & EXPERIENCE

• Preferred Qualification: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in content marketing, digital marketing, or a similar role

ABOUT US

• Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment – from their favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.
• Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.

WHY JOIN US

• No Dress Code
• Unlimited Leaves
• Diverse & Inclusive Culture
• Fun Life Balance

LINKS

• www.hotstar.com
• https://careers.hotstar.com/join-us
• https://www.linkedin.com/company/disney-hotstar/mycompany/
• #Non-Tech

About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform – talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.

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