Entertainment Marketing Lead

OVERVIEW:

Are you our next Entertainment Marketing Lead (UK)? We’re looking for someone to join our Entertainment Marketing team, to help become youth cultures favourite sportswear brand.

WHAT YOU’LL BE DOING:

• Leading on the management, optimisation & growth of Gymshark’s International Entertainment Marketing team which includes initiatives such as; paid & organic celebrity & talent endorsements, influencer activations, micro influencer program, cultural activations & product placement.
• Implementing & executing the International Entertainment Marketing strategy, speaking to Fashion x Fitness & Youth Tribe cohorts of the Gymshark consumer, delivering excitement & growth in the local markets in line with the Global strategy.
• Working within regional Entertainment Marketing budgets, delivering a strong return on investment and reporting on team’s performance.
• Managing relationships & activating Gymshark’s Tier 0 & Tier 1 Talent.
• Building and delivering the seasonal Entertainment Marketing gifting and activations calendar for the local markets we operate in, working with internal stakeholders to provide creative concepts to meet brand KPI’s.
• Overseeing campaigns, working with your team to produce creative concepts & ideas that enable us to utilise the network to support and amplify campaigns.
• Developing and maintaining relationships with Talent, Management, Music Labels, Networks, and Agencies in local markets.
• Negotiating new contracts and contract renewals.
• Planning, developing and executing annual and quarterly talent activation & campaign strategies by partnering with internal stakeholders that support wider brand and product moments & initiatives as well as integrating Gymshark into Cultural key moments.
• In this position you’re responsible for your team and their personal development. You will also be responsible for their day-to-day work tasks and creating clear development plans supported by quarterly & annual objectives and KPIs.

WHAT YOU’LL NEED:

• Previous experience in a similar Influencer Marketing, PR & Comms or Entertainment Marketing role, with experience in leading and managing a team.
• Strong commitment to achieving excellence in the Influencer & Entertainment space.
• Understanding of fashion, music, lifestyle, pop culture and ingrained in social media scene and trends
• Ability to create successful Entertainment Marketing outcomes based on business goals and strategies
• Ability to manage and prioritise multiple high-profile projects simultaneously
• Thrives in fast-paced environment with tight deadlines
• Able to plan strategically and react tactically based on real-time data, business performance and opportunities to capitalise upon
• Strong leadership and communication skills

This is a hybrid role and would require the successful candidate to attend at least 2-3 days a week in GSHQ, Solihull or our London office.

CLOSING DATE: 27th 2022

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Competitive ‘Win Together, Lose Together’ Bonus
Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative, creative and inspiring working environment
Employer pension contributions up to 7%
Life Assurance at four times your basic salary
50% Gymshark Discount
Gymshark Gift Card for each year of service
Financial, Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when you’re physically and mentally unwell
Very Generous Family Leave package – we support you extending your family
Refuel – Healthy fresh food at GSHQ
️‍ ️ Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free on-site parking