Employer Brand Manager

Job title: Employer Brand Manager

Company: Alcon


Job description: At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As an Employer Brand Manager, you will be trusted with developing and implementing integrated marketing strategies that communicate the company’s Employer Value Proposition (EVP) to create a compelling reason for the best eyecare talent across the globe to join Alcon. This role will utilize digital and social platforms and marketing strategies to amplify Alcon’s employer brand, drive talent engagement, and support hiring goals through compelling content, targeted campaigns, and data-driven insights. In this role, you will combine your creative thinking, strategic vision, and ability to deliver a compelling brand story to engage talent across the globe. In this role, a typical day will include:

• EVP Strategy Development:

• Collaborate with key stakeholders to define, refine, and activate the company’s EVP across all candidate touchpoints
• Conduct internal and external research to inform EVP positioning and ensure alignment with global organizational goals and talent needs
• Social Media Strategy & Execution:

• In close partnership with Communications, lead the development and execution of the global social media strategy (LinkedIn, Instagram, X, etc.) to build employer brand awareness and candidate engagement
• Create and manage a content calendar tailored to talent audiences, showcasing culture, career paths, D&I, employee stories, and behind-the-scenes experiences
• Recruitment Marketing Campaigns:

• Develop and execute targeted marketing campaigns for specific hiring initiatives, using paid and organic strategies. Developing and delivering against KPIs that amplify Alcon’s presence across digital and social platforms
• Partner with recruiters, hiring managers, and marketing teams to tailor messaging and identify key channels. Create tools, templates, and resources that allow recruiters to create customizable content to amplify job postings
• Content Creation & Brand Storytelling:

• Leveraging a strong partnership with our communications team, write, edit, and curate content for blogs, videos, employee spotlights, job ads, and career site pages
• Accountable for maintaining and updating fresh content on Alcon’s careers site and leading the global implementation of country-specific careers sites across the globe
• Ensure all content is on-brand, inclusive, and optimized for SEO and user engagement
• Analytics & Optimization:

• Track and report on key performance metrics (engagement, reach, conversions, cost-per-click, etc.)
• Analyze performance data to refine strategy and improve campaign effectiveness
• Vendor and Platform Management:

• Manage relationships with recruitment marketing vendors, creative agencies, and platform partners
• Stay current on industry trends, social media updates, and emerging platforms

WHAT YOU’LL BRING TO ALCON:

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)
• The ability to fluently read, write, understand and communicate in English
• 5 Years of Relevant Experience
• Demonstrated experience in global recruitment marketing, employer branding, or digital marketing
• Strong knowledge of social media platforms, content marketing, and digital advertising
• Proven experience developing and activating EVP strategies
• Excellent writing, storytelling, and editing skills
• Proficiency with tools such as LinkedIn Campaign Manager, Sprout Social, Google Analytics, and CMS platforms
• Collaborative mindset with strong project management skills and attention to detail

Preferred Skills:

• Experience in employer branding within a fast-paced or high-growth company
• Familiarity with diversity hiring campaigns and inclusive content strategies
• Basic graphic design or video editing skills (e.g., Canva, Adobe Suite)
• Experience using an ATS and CRM (e.g., Workday, Beamery)

HOW YOU CAN THRIVE AT ALCON:

• Join Alcon’s mission to provide top-tier, innovative products and solutions to enhance sight & enhance lives.
• Grow your career in a highly collaborative and diverse environment.
• Alcon provides robust benefits package including health, life, retirement, paid time off, and much more!

Alcon CareersSee your impact atATTENTION: Current Alcon Employee/Contingent WorkerIf you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.

Expected salary:

Location: Fort Worth, TX

Job date: Sun, 22 Jun 2025 07:41:38 GMT

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