Email Marketing SpecialistCommunications and Marketing

Tulane University Office of Human Resources

Description for Job: IRC33050

Email Marketing Specialist

Communications and Marketing

Location: New Orleans, LA

Summary

The Email Marketing Specialist supports the execution of the university’s communications and marketing strategy. In this role, they will develop and manage all email communications for University Communications and Marketing, while also providing support for the email communication needs of other departments and units.

The Email Marketing Specialist will play a vital role in documenting campaigns and processes, conducting A/B testing, and deploying and scaling marketing automation capabilities. The Email Marketing Specialist will assist leadership in tracking the effectiveness of email communications and other marketing efforts by providing regular analytics reports.

It is essential to note that this position serves as the primary point of contact for emergency email communications, including unscheduled developments such as severe weather alerts or urgent community announcements. As such, availability outside of standard business hours is required.

Proficiency with Emma email marketing platform or an equivalent platform is required.

Required Knowledge, Skills, and Abilities

• Solid working knowledge of industry standard software and applications, including email marketing management systems.
• Proficiency with Emma email marketing platform or equivalent.
• Previous experience with A/B testing.
• Knowledge of basic HTML/CSS.
• Familiarity with digital accessibility standards, email compliance best practices and relevant laws and regulations (CAN-SPAM, FERPA, etc.).
• Ability to learn new technologies, techniques, and solve problems quickly and completely.
• Strong computer skills in Word, Excel, PowerPoint, and the ability to learn software programs with ease.
• Ability to handle numerous assignments in a timely manner and to adjust for unscheduled developments requiring immediate attention.
• Willingness and flexibility to work evenings and weekends as required.

Required Education and/or Experience

• Bachelor’s Degree in marketing or a related field
• Two years of marketing email management experience

Compensation Information

This position is classified as “exempt, salaried” and is assigned to pay grade 24PREM. Tulane offers a variety of options to enhance your health and well-being so that you may enjoy more out of life now and in the future. Learn more about Life at Tulane as well as our Benefits and Pay. See our Candidate Resources to learn more about our hiring process and what to expect.

How to Apply

This position will close on the date it is filled

Please Note: Depending on your role and the department in which you work, you may be expected to adhere to COVID-19 requirements, such as vaccinations and booster shots.

Click “Apply Now” to apply for this job.

Tulane University is an equal opportunity educator and employer committed to providing an education and employment environment free of unlawful discrimination, harassment, and retaliation. Legally protected demographic classifications (such as a person’s race, color, religion, age, sex, national origin, shared ancestry, disability, genetics, veteran status, or any other characteristic protected by federal, state, or local laws) are not relied upon as an eligibility, selection or participation criteria for Tulane’s employment or educational programs or activities.

Tulane University is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing an application or during any phase of the interview process, please contact the Office of Human Resources by phone at 504-865-4748 or by email at hr@tulane.edu.

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