Email Marketing Publisher (with experience in Eloqua, Marketo, Pardot or any similar marketing automation platforms)
Job Description
Primary Responsibilities
The Email Marketing Publisher (Marketing Automation Coordinator) is responsible for the day-to-day execution and dispatch of email marketing campaigns to promote events, trainings and services offered by SGS and setup of webinar for global and local marketers. The publisher is also expected to perform tasks assigned by the Corporate Communications Support Team Manager, Marketing Automation Project Manager and the Global Web & Email Marketing Manager that contributes to the goals of the business affiliates in the generation of business leads.
Specific Responsibilities
Review and assess the correctness, completeness and validity of the requests and their accompanying documents that go into the Email Marketing request queue
Create email marketing campaigns using the SGS email templates while ensuring compliance to SGS Brand marketing guidelines and email marketing best practices
Setup webinars through the official tool used by the Company to allow supported marketers to promote and host webinars for their respective clients, including setup of multi-step campaigns as they deem necessary
As part of the QA process, ensure a thorough buddy QA on campaigns created by teammates, spotting errors and inconsistencies between the request template and the draft output and at the same time checking for any violation of SGS Brand marketing guidelines and best practices
Review campaigns created by independent business marketers to ensure compliance with the Email Marketing and SGS Brand marketing guidelines
Ensure compliance with the Email Marketing team’s Service Level Agreement, responding to requests within 24 hours from receipt and completion of requests within the agreed schedule with business marketer
Perform non-operational tasks directly related to an SGS.com and/or Email Marketing project as assigned by the team lead, team manager or the Marketing Automation Project Manager
Perform other tasks that are related to the department and/or organization’s vision and goals
Reporting Line
Corporate Communications Support Team Manager
Email Marketing Lead
Qualifications
Profile
Bachelor’s degree in information management, marketing courses, communications or equivalent
Strong analytical skills with ability to collect, organize and analyze information with attention to detail, accuracy and validity
Experience in web publishing and supporting technologies (HTML, CSS, Adobe Photoshop and others) an advantage
1-2 work exposure in different Marketing Automation Platforms such as Eloqua, Marketo or Pardot
Required Skills
Has initiative and proactiveness to come out with ideas and recommendations for the continuous improvement of campaigns and processes
Good communication and interpersonal skills
Ability to work under pressure and meet deadlines
Able to follow procedure, processes and guidelines
Acts quickly and decisively; able to make tough calls
Customer-focused and delivery-oriented
Adaptable, ethical, analytical and has a strong eye for detail
A fast learner
Team player with ability to operate without close supervision
Background in Oracle Eloqua Marketing Automation is a plus
Additional Information
Hybrid work arrangement (1-2 times a week onsite) however, this may vary depending on travel safety and will be determined at the discretion of the business.