POSITION SUMMARY
The Manager, Email Marketing – CALA will manage the email marketing strategies and implementation across owned email marketing channels, while contributing to Marriott International’s loyalty program contact strategy in CALA, assisting in pulling through the global strategy and adapting when needed to meet area and local market needs.
This role reports into the Snr Director, Digital and Marketing, Caribbean and Latin America.
Core key-result areas include:
- Lead development and execution of email marketing communications across member and non-member strategies
- Own email marketing channels focused on destination marketing, member communications, and property/market specific email campaigns.
- Champion new channel opportunities and capabilities such as SMS and Push marketing
- Support audience management and segmentation, partnering with Snr Director of Digital and Marketing to build customer data platform management.
- Drive loyalty member engagement and activation in source markets through email marketing and activation throughout the Marriott ecosystem
- Liaise with continent, loyalty, and area marketing teams to develop and amplify marketing messages and strategies.
The role requires depth experience in email marketing, database management, and must excel in contact strategy design and operational coordination (Adobe Stack preferred).
SCOPE
Drive engagement and activation in source markets through email marketing:
- Working with Snr Director of Digital and Marketing, manage member contract strategy in region for email marketing and customer journeys, ensuring alignment with global email team and regional priorities.
- Design and maintain regional email marketing calendar – available to access for relevant stakeholders.
- Manage end-to-end distributed email marketing campaigns in partnership with the creative agency, regional marketing (incl. promotions, brands and partnerships) and the areas teams– including content management; creative review ensuring campaigns tone and content are on-brand; optimization and testing strategy; and campaign execution coordination.
- Provide close guidance and approvals on members email communication development in new languages in partnership with the global email team and the digital language captains.
- Manage the in-region content submission process for global email marketing ensuring this content meets the regional objectives in terms of activation and demand generation.
- Support evolving member program communications (e.g., lifecycle) by increasing the use of localized content and getting a better understanding of the use of data to deliver a more personalized experience for regional members in partnership with the global team.
- Collaborate with the Data Strategist / Analytics Team to consolidate email marketing performance reporting and present KPI metrics to Director of Digital and other relevant stakeholders, on regular basis.
Drive loyalty member engagement and activation through email marketing other digital touchpoints (incl. collaboration with digital, demand generation, social media + content roles); focus on new member acquisition via non-member communication strategies.
- Working with Snr Director of Digital, manage member and non-member contract strategy in region for digital touchpoints, ensuring alignment with global loyalty team and regional priorities.
- Document and maintain regional digital touchpoints available for customer and loyalty messaging.
- Planning and calendar coordination.
- Manage content ideation, creation, execution, and optimization in partnership with creative agencies and digital team.
- Support evolving loyalty program website pages by increasing the use of localized content and getting a better understanding of the use of data to deliver a more personalized experience for regional members.
- Collaborate to deliver loyalty brand promise on global social media channels with a regional lens via organic content submission on Sprinklr.
- Act as the point of contact for the digital team and coordinate any digital merchandising opportunities with the regional loyalty team.
- Report performance and use insights to provide recommendations for member engagement and activation across digital touchpoints.
- Champion new channel opportunities in partnership with continent and global leadership (SMS, Push, Customer Data Platform Management)
Liaise with regional and area marketing teams to develop and amplify loyalty marketing efforts.
- Manage and evolve communications about CALA market specific, hotel, and loyalty & partnerships’ updates and performance.
- Coordinate access and inclusions for regional demand generation (incl. promotions, brands and partnerships) and area marketing teams to loyalty channels to market promotions, destinations and halo/need properties.
- Support on building ‘loyalty mindset’ culture by collaborating on Program support and education.
CANDIDATE PROFILE
REQUIRED:
- 3-4+ years in a marketing management position
- Email marketing experience required
- Hands-on experience working with Adobe stack (AEM, Adobe Audience, Adobe Campaign).
- International marketing experience required
- Experience in loyalty or consumer marketing in CALA is strongly preferred
- Proven effectiveness working with virtual teams across different geographic areas
- Proven ability to influence through persuasive communication
- Project management skills, including a demonstrated ability to lead cross-functional project teams and manage processes to drive results, actions, and efficiency.
- Ability to manage and deliver multiple projects at the same time
- A results-oriented, go-getter who can manage effectively in a fast-paced, highly matrixed environment
- A global mindset with the ability to adjust to understand the subtleties and similarities between cultures
- A problem-solver who can build consensus and get to the heart of key issues to seek resolution
- Ability to communicate effectively through conference calls and emails as required by a virtual team
- Excellent written and spoken communication skills; English and Spanish required
- Complies with Marriott International Office policies and procedures.
EDUCATION & TECHNICAL SKILLS:
- Bachelors Degree required
- Experience in loyalty programs, strategic marketing, database marketing, partnership marketing, or international consumer marketing required.
TRAVEL REQUIREMENTS
- Must be willing and able to work flexible hours as needed to accommodate time-zone differences with interactions with headquarters
- Some travel opportunities may be required but would be no more than 10-15% of the total time.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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