Director, US Marketing, Electrophysiology

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Abbott is seeking a passionate, experienced and strategic medical device leader to join our Electrophysiology Marketing Management team, leading the US geo marketing team and commercialization efforts. This role requires flawless preparation of product launches, delivering continuation marketing campaigns, tracking and measuring success, and a close feedback loop to/from our global marketing & education teams, field sales team and a high level of interaction with US customers. In addition, this role will lead a team of marketing managers and associates whose tasks are launching regional product launches, executing local continuation marketing campaigns, driving capital services sales and marketing promotions, and messaging and positioning of the EP portfolio at the US level.

At Abbott, we offer a portfolio of products with the versatility to diagnose and manage an array of cardiac arrhythmias. These products include complete portfolio of EP catheters and capital products along with implantable devices designed to improve outcomes and reduce heart failure. Responsible and visionary clinical leadership helps us reduce the cost of health care, lessening the impact of epidemic disease on patients and their families. Our clinical successes allow us to offer an unparalleled portfolio of cardiac arrhythmia management products.

Director will lead our marketing team for the EP product portfolio for the United States. Being the go-to resource for the US sales team, which will focus on overall US commercialization efforts for EP products developing, executing and tracking commercialization plans through collaboration with global marketing and education.

RESPONSIBILITIES:

• Achieve revenue, profit, margins for EP franchise in the United States.
• Provide leadership, coaching, and spearhead cross functional collaboration across the EP business, as indicated by key talent retention, on time commercial deliverables and event preparedness and cross functional business alignment to EP objectives.
• Create launch messaging, targeting, pricing, promotion, and translations for Go-To-Market business plans for the US, in conjunction with global marketing and education along with managing limited market release programs and reporting on execution deliverables and reimbursement tactics.
• Key finance liaison with focus on sales forecasts, plan LBE numbers and quantity purchase program strategy and execution.
• Communications needs including translation from “global message” for any US regional nuance/difference in product availability; US specific promotions and customer communications; sales engagements including launch meetings and calls; sales tool roll outs, quarterly sales promotions; quarterly plans of action and US programs to blunt competition.
• Engage with KOL’s and top accounts to drive preference toward Abbott EP products.
• Execute “world class” EP physician events.
• Product lifecycle management of US products and updates as needed.
• Local launch reporting including metrics and target goal achievement.
• Managing operating expense of US Marketing and partnering overall with global marketing team.
• Maintains problem solving / collaborative relationship with Marketing and Sales leadership measured by 360 feedback and observation from Divisional Vice President of Marketing.
• Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies.
• US based service implementation, revenue, programs and EOL support.
• Increase Salesforce.com effectiveness. Explore and implement additional solutions to help drive strategic focus for EP team.
• Partner with 3rd parties to align with business needs and elevate EP offerings and position Abbott EP as primary solution for EP needs.
• Hires and retains a diverse, highly qualified staff and provides ongoing performance feedback.
• Maintains a safe and professional work environment.
• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Performs other related duties and responsibilities, on occasion, as assigned.

GENERAL QUALIFICATIONS:

• Bachelor’s degree in Engineering or Business or equivalent, MBA preferred.
• 12+ years of progressively more responsible business experience in a class III medical device company or equivalent.
• 6+ years of demonstrated experience at a managerial level, including prior Director-level leadership experience at a medical technology company.
• Extensive experience with strategic marketing, including launch, of US and global medical devices.
• Strong interpersonal and people management skills.
• Strong analytical and project management skills.
• Must demonstrate ability to effectively prioritize projects that align with corporate priorities.
• Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.
• Strong communication skills with ability to effectively align at multiple levels in the organization.
• Multi-tasks, prioritizes and meets deadlines in timely manner.
• Strong organizational, planning, and follow-up skills and ability to hold others accountable.
• Experience working in a broader enterprise/cross division business unit model preferred
• Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to travel up to 50%.

The base pay for this position is

$136,000.00 – $272,000.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EP Electrophysiology

LOCATION:

United States > Austin : 8701 Bee Caves Rd

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 50 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link – English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link – Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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