Director, U.S. Marketing Services -Super Regional Issuers

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

This is an exciting time to join Visa’s U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech. 

The Director, U.S. Marketing Services -Super Regional Issuers will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives. 

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Director will be responsible for delivering the marketing solutions for Visa’s issuer clients. The Director will engage with teams across Visa and its clients to deliver thought leadership advisory services and/or execute marketing programs to help grow our clients’ payment card business and drive incremental client and Visa revenue. 

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s issuer clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This Director is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients. 

This Director must be able to lead and thrive in a fast-moving, highly matrixed environment. You are results-oriented, flexible, with a ‘can do’, positive attitude. Additionally, you have a strong track record in working collaboratively and independently with internal team members and external clients.

Essential Functions 

• You will lead Visa Marketing Services for nine Visa Super Regional issuers
• You will drive the strategy and execution of key marketing initiatives to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship marketing, media strategy, social/digital marketing, etc.
• You will develop strategic pitches and proposals to engage clients in Visa Marketing Services
• You will lead marketing-related project scoping and requirements while aligning with sales and the client
• You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
• You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Product, Marketing, Legal, etc.)
• You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., legal agreements, develop project plan, brief with agencies and agency management, creative development) with limited supervisory oversight
• You will support the key products/marketing initiatives, e.g., product launch, NFL/Olympics promotion, conversion marketing, contactless marketing, etc.
• You will manage one Marketing Analyst
• You will manage ad hoc requests from key stakeholders, e.g., clients, Account Executives, Visa senior leadership, etc.
• You will manage the budget/finance process as part of the marketing campaign execution
• You will be responsible for project timelines and budget management
• You will oversee tracking, management and reporting of program results.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs. 

Qualifications

Basic Qualifications:

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD.

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• You have significant experience in marketing in the financial services or payments sector, working in a fast moving environment
• You have 12-15 years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD)
• 10 or more years business experience, with majority in marketing/advertising or consulting roles, strong experience in client/account management
• You have solid experience in B2C and B2B marketing and strategic partnership development, payments experience is highly preferred
• You demonstrate strong business & financial acumen, critical thinking, and problem solving skills
• You demonstrate strong project management, planning, teamwork, relationship-building skills and experience in leading through influence
• You have prior experience in managing creative, experiential, media, and social/digital agency partners
• Ability to generate and manage work-back timelines and navigate risks/obstacles
• Ability to work independently and apply sound judgment to make decisions
• You have strong executive presence, excellent written and verbal communication skills
• You are proficient on all Microsoft products including Excel, Word, and Outlook
• Advanced level PowerPoint

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 163,800.00 to 213,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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