Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior. This role will serve as an expert marketing resource for the Large Store + Emerging Channels channel and will have Retailer-facing marketing responsibilities. The ideal candidate will have both a marketing and sales mindset, delivering plans that drive topline growth.
The Director Shopper Marketing Large Store + Emerging Channels role will have responsibility for accomplishing/reporting channel-wide goals to the marketing leadership team. Planning will include the generation of channel and customer specific annual marketing plans, eCom joint sales & marketing plan, budgets, and pre/post promotional analysis. This individual will provide leadership and guidance to the LS + EC Shopper Marketing Managers in all aspects of traditional shopper marketing functions, retail media, planning, analysis, and execution to meet company goals.
Essential Job Functions:
o Ability to harmonize channel, retailer and brand goals to gain alignment on strategic programming.
o Provide strong thought leadership that enhances current shopper marketing processes specifically as it relates to the dedicated Large Store + Emerging channel shopper marketing managers.
o Demonstrates thought leadership in translating sales and brand goals into strategic retail media/digital marketing activation.
o Continuously strives to grow and build upon existing digital marketing knowledge within department and acts as a resource cross-functionally.
o Using Category, Shopper and Retailer specific data will identify marketing trends and opportunities within the LS + EC channels.
o Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
o Develop and execute Channel Specific strategies based on department, sales and company goals.
o Expertly represent and translate Brand, Retailer, and Sales goals during internal and external meetings.
o Works extensively with LS + EC Sales Leadership to ensure sales goals are met and channel/account-specific marketing expenses are in-line with forecasts.
o Leverage promotional synergies across customers within channels where appropriate.
o Oversee and provide full-channel marketing calendars and budgets monthly.
o Coordinate with RGM/Cat Man to complete post-promotional evaluations of top initiatives to gauge success of plans with respect to KPIs and ROI.
o Translates national brand/sales initiatives and shopper insights into retail marketing strategy for the large store & emerging channels business.
o Ensure maximum utilization of contracted assets.
o Leads, develops, and coaches a team of 3+ Shopper Marketing Managers in all aspects of marketing, planning, pre/post promotion analysis.
o Maintains strong working relationships with internal and external stakeholders to influence decision making.
o Helps grow the role of Shopper Marketing within the organization.
o Guides Shopper Marketing Managers in the development and execution of annual Shopper marketing plans.
o When applicable, leads creation of account-exclusive promotions and their affiliated marketing plans working with Sales, New Product Development, Graphics, Brand Marketing, and other relevant parties.
o Monitor implementation of customer plans with SMMs.
o Keeps all key stakeholders updated on KPIs for Shopper Marketing in the LS + EC channel.
o Other duties as assigned.
Position Requirements:
Salary Range from USD 125,230.00 to USD 147,300.00
Apply
To help us track our recruitment effort, please indicate in your cover/motivation letter where (marketingjobs.pro) you saw this job posting.
Job title: Obchodní zástupce (technický produkt, AJ, region Morava) Company: Trenkwalder Group Job description: dat…
Job title: Leitung für Öffentlichkeitsarbeit, Marketing & Kommunikation (m/w/d) Company: Raiffeisenbank Munchen-Nord eG Job description:…
Job title: Siebel CRM Developer Company: Virtusa Job description: Siebel CRM - SEEducationDegree, Post graduate…
Job title: Salesforce Marketing Cloud Consultant Company: Sirius People Job description: Salesforce Marketing Cloud Specialist…
Job title: Junior SEO Specialist Company: WeMarket A/S Job description: marketing. Den perfekte kandidat: Har…
Job title: Project Manager, Digital Marketing Company: Croud Job description: and marketing purposes. See our…
This website uses cookies.