Director Product Marketing (Sports and Arenas)

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. Together we keep the world cheering.

The Role 

The Director Product Marketing will drive the Go-To-Market process and tell the stories that drive the adoption of our strategic initiatives, products, programs, and services. This highly visible role will lead product marketing and sit at the intersection of industry, competition, and our clients.

What you will do

• Develop and execute Go-To-Market plans and strategy: collaborate with Business and Product teams on product value proposition, communication strategy, naming, and pricing.
• Collaborate with the Director, Product Marketing Music to deliver clear and compelling product positioning and messaging for a majority of AXS core products. Supporting high profile prospect and client engagements with product expertise and storytelling.
• Conduct market research and establish metrics to measure product performance. Works closely with Industry stakeholders, Sports and Arenas Division stakeholders, Customer Service, Incident Management, Marketing, Data, Legal, Finance, and Project Management to ensure Sports and Arena’s clients’ needs are understood, defined, and properly executed.
• Work with Ticketing Strategy, UXD, Product and stakeholders to create and maintain presentations, case studies competitive analyses, and collateral for Sales enablement. Ensure all are used effectively and efficiently to minimize waste and reduce costs.
• Work directly with our clients to understand how they run their businesses and how our products can help them exceed their business objectives.
• Undertake any other relevant, reasonable duties requested by VP, Ticketing Strategy Sports and Arenas as well as members of the Sports and Arenas Leadership team.

What you will bring 

• 6-8 years of business experience in the live entertainment space, ticketing, or sports.
• 3+ Product Marketing Management, B2B Software Marketing, or Mobile Applications and Social Networks.
• BA/BS Degree (4-year) (Advanced Degree Preferred) MBA preferred.
• Global marketing experience and knowledge is preferred.
• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• Strong knowledge of the latest industry trends and ticketing innovation through continuous learning, discovery, and research by attending industry conferences, meeting with clients, keeping current with industry trade publications, and networking.
• Ability to back up strategic insights with market evidence. Leverage the power of data to improve upon product and marketing recommendations as well as long term planning decisions.
• An understanding of the live entertainment industry and how clients run their business in order to help them exceed their business objectives.
• Strong PowerPoint / presentation skills, and an ability to adjust to the variety of audiences needed to influence.
• Extensive experience of guiding, coaching, and driving teams to deliver outcomes.
• Support high profile sales and client engagements with product expertise and storytelling.
• Team player who enjoys working in a high achieving environment.
• 5-10 days of travel a month may be required.

Pay Scale: $103,577-$156,935

Why AXS?
AXS, a subsidiary of AEG, sells millions of tickets every year for 500+ partners across North America, Europe, and Asia, from venues like the O2 in London and the Red Rocks Amphitheatre in Denver to teams like the Los Angeles Clippers, Minnesota Timberwolves, and Houston Rockets. Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide, including Charlotte, Cleveland, Dallas, Denver, Las Vegas, London, Tempe, Stockholm, and Tokyo. At each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment.  

To learn more about our culture and values, visit: https://solutions.axs.com/careers/

More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

We are dedicated to a diverse, inclusive and authentic workplace, so if you’re excited about this role but can’t “check every box” in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

We’re an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status.