Director, Product Marketing

Location: New York City or Eastern Time Zone preferred

Who we are: 

Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com. 

At automotiveMastermind, we thrive on high energy at high speed. We’re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of “Drive” and “Help” have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win. 

What we do: 

Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and consistently marketing to them. In short, we help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services. 

JOB DESCRIPTION SUMMARY – 

Product Marketing sits at the unique intersection of Product and Business, working within all stages of the product life-cycle – from ideation to development to wide release. You are responsible for bringing new and innovative products to the market with strong positioning and sales enablement materials. 

The day in the life of a product marketer is diverse; you can find them evangelizing automotiveMastermind products and gathering feedback at client meetings, training the sales team on new feature pitches, or sitting with the design team creating the next great sales collateral. 

Your day will include planning and executing new product launches, interfacing with Product Management, the Commercial team, Account Management, Marketing teams as well as the executive team and external resources. 

A SUCCESSFUL DIRECTOR, PRODUCT MARKETING WILL: 

• Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
• Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
• Influence product development through well-defined market requirements
• Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook
• Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
• Collaborate with marketing peers and resources to produce relevant content for target buyers
• Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
• Collaborate with a sales enablement and/or sales operations manager to produce a sales enablement plan
• Enable sellers and coordinate the development of sales content and activities for direct and indirect sales
• Assist in product naming by providing market, competitive and customer context
• Manage launch planning and orchestrate execution of the commercial release of a product
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
• Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative
• Develop customer references, testimonials and case studies for external and internal use, or assist a formalized customer marketing function in doing so
• Drive product retention and upsell/cross-sell strategies or assist a formalized customer marketing function in doing so
• Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts

Minimum Requirements: 

• 10+ years of product marketing experience
• Bachelor’s Degree in Marketing, Business or related field preferable
• Related market/industry experience preferable
• Technical/product category experience preferable
• Previous sales experience preferable
• Product management experience a plus
• Automotive Industry experience preferable
• B2B marketing, product marketing, product management, and product life-cycle experience preferred
• Strong understanding of buyer journeys and customer life-cycle
• Copywriting and copyediting skills a plus
• Strong proven people management skills
• Strong written and oral communication skills
• Strategic thinker with analytical mindset
• Ability to build strong relationships across the organization.
• A strong customer-focused attitude; confident in dealing with multiple departments and senior management within the business.
• Expertise in Product and Solution Marketing.
• Achievement/goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, resourceful, influencer, can-do attitude.
• Excellent planning and organizational skills with strong attention to detail, with an ability to take the initiative and deliver projects unsupervised.
• Confident to ask appropriate questions to eliciting information to interpret and synthesize information.
• Marketing planning
• Vendor management
• Presentation skills
• Budget management
• Travel required – 25% to 50% approximately

Expected Hours of Work: 

This is a full-time position. Generally, work is performed Monday through Friday, though holidays and weekends may be required. 

What We Offer: 

• Competitive base salary and bonus.
• A comprehensive, benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year. For more information on benefits, please access the benefits page on our careers site: 2023 Benefit Summary For information on our flexible paid time off program, “Recharge”, click here.
• Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $107,100 to $193,650. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. 

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.  

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. 

103 – Middle Management (EEO Job Group) (inactive), 10 – Officials or Managers (EEO-2 Job Categories-United States of America), MRKTNG103.2 – Middle Management Tier II (EEO Job Group)

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