Director of Sales & Marketing

Company Description

A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description

Anantara The Marker Dublin Hotel is searching for an ambitious Director of Sales & Marketing to drive the Sales & Marketing strategy for the hotel.

Reporting to the General Manager, the ideal candidate will be an experienced Director of Sales & Marketing from the Dublin luxury hospitality market.

This is an exciting time to join the hotel, which officially opened as Anantara The Marker Dublin Hotel in May 2023 and the Anantara Hotels, Resorts and Spas brand which is expanding throughout Europe.

Main Responsibilities

• Lead the team to drive total hotel revenue and take responsibility for the achievement of budgeted revenue streams.
• Develop and execute sales & marketing strategies through preparation of a strategic sales plan.
• Implement and administer the Sales & Marketing budget.
• Proactively position the hotel as a business leader in the community.
• Operate within departmental budgets through effective cost controls.
• Maintain excellent communication and work relationships in all hotel areas and with external clients and suppliers.
• Ensure M&E revenue is maximized at all times.
• Ensure Sales & Marketing meetings are conducted and post-meeting minutes generated.
• Ensure that Revenue Meetings are attended at all times and post-meeting minutes actioned.
• Comply with hotel GDPR policy at all time and be a lead partner in the GDPR team.
• Measure and track the ROI on sales and marketing activities
• Develop the marketing strategy for the company in line with company objectives.
• Coordinate with the Marketing & Communications Manager the roll out of all marketing activities in line with the strategy for the hotel.
• Coordinate marketing campaigns with sales activities.
• Oversee the company’s marketing budget.
• Create and publish all marketing material in line with marketing plans.
• Plan and implement promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Ensure Sales & Marketing activities are always in line with brand guidelines and corporate identity in partnership with Marketing & Communication Manager and General Manager.
• Monitor and report on effectiveness of marketing communications.
• Oversee creation of a wide range of different marketing materials.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Ensure consistent management of all marketing platforms including digital, online, print for the company and activities within the department.

Management responsibilities

• Ensure the hotel achieves the Leading Hotels of the World Quality Assurance targets and that the highest standards of luxury and quality are delivered consistently to our guests.
• Deliver excellent care to our guests at all times.
• Carry out departmental audits to ensure LQA is achieved by all team members.
• Ensure that the Hotel’s Vision & Mission statement is communicated, understood and lived by the team every day.
• Ensure that areas of responsibility are clean and well maintained.
• Report defective materials and equipment to the appropriate departments.
• Ensure that all new initiatives are implemented in the agreed time frame.
• Ensure that personal objectives are set and achieved on a yearly basis.
• Attend assigned meetings as required.
• Ensure there is management presence in all departments at all times.
• Ensure a consistently high level of security is well maintained throughout the Hotel.
• Ensure guest feedback is acted upon in a timely manner ensuring the relevant people are informed and that all necessary action is taken to prevent re occurrences.
• Monitor all purchasing and costs in the department and to ensure that spend is in line with budgets and in line with purchasing procedures.
• Accept a flexible work schedule necessary for uninterrupted service to Hotel guests and to maintain flexibility within teams.
• Provide support where necessary in other areas of the Hotel.
• Comply with the hotels cash handling procedures and ensure that all team members are trained accordingly.
• Drive business results through revenue growth and cost savings efficiency.
• Provide support in other areas of the hotel as necessary.
• Carry out any reasonable request from senior manager.

People

• Assist in the recruitment and selection of team members.
• Appraise all team members in accordance with the agreed appraisal procedure.
• Ensure that all team members comply with the employee handbook.
• Manage the Timepoint System for the Sales & Marketing departments.
• Ensure holidays, bank holidays and lieu time are managed for all team members.
• Ensure departmental daily briefings are carried out at relevant times.
• Chair monthly departmental meetings and ensure team members attend General Team Meetings and EICM when required.
• Ensure that all team members are rostered in accordance with the Organisation of Working Time Act.
• Ensure that all team members adhere to the hotel’s grooming procedures.
• Identify develop key team members and develop a succession plan in conjunction with People & Culture.
• Train all team members have a full knowledge and understanding of the Leading Hotels of the World Quality Assurance targets and that the highest standards quality are delivered consistently to our guests.

Fire, Health & Safety

• Have a full understanding of Fire and Emergency procedures.
• Have a full understanding of Health & Safety regulations and carry out risk assessments in own department.
• Ensure that the hotel is compliant with all Food Safety regulations.
• Ensure all accidents and incidents are investigated and reported in accordance. with the hotel’s accident/ incident reporting procedure.
• Support the hotel’s Environmental policy by complying with waste management and monitory energy efficiency.
• Ensure a representative of the Sales & Marketing team attends the Health & Safety meetings and all mandatory Health & Safety trainings.

Leadership Competencies

• Self-motivated and set a positive example for employees by their attitude and performance.
• Demonstrate high levels of energy, enthusiasm, and professionalism.
• Encourage the team towards Hotel and individual objectives.
• Show concern for their team members and interact with them in a positive manner.
• Provide a great work environment by treating each other with dignity and respect and embracing diversity (TEAM).
• Demonstrate strong leadership skills and regularly show an ability to adjust their approach to deal with different people and situations.
• Communicate in a structured and effective manner with their team.
• Build and sustain effective relationships with employees and customers.
• Motivate, inspire and empower others to improve performance.
• Fully knowledgeable and compliant with the leading Hotels of the World LQA program.

Additional Information

What do we have to offer you

• Competitive Salary
• Annual Bonus Scheme
• Career Progression
• Refer a Friend program – €500 bonus for a referral of your friend or acquaintance for a vacancy in The Marker or another hotel of NH Hotel Group
• Excellent Room Employee Rates in over 800 properties worldwide
• Access to a exhaustive learning experience including unlimited access to the company eLearning platform
• Meals whilst on duty in our employee restaurant
• Employee Recognition Awards
• Suits provided and dry cleaning
• Employee Assistance Program – mental health and wellbeing support

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