Director of Marketing, APAC

About Ping Identity:

At Ping Identity, we’re changing the way people think about enterprise security technology. With our innovative Identity Defined Security platform, we’re helping to build a borderless world where people have total freedom to work wherever and however they want. Without friction. Without fear.

We call this digital freedom. And it’s not just something we provide our customers. It’s something that inspires our company. People don’t come here to join a culture that’s built on digital freedom. They come to cultivate it.

We’re headquartered in Denver, Colorado, and we have offices and employees around the globe. And we serve the largest, most demanding enterprises worldwide, including over half of the Fortune 100. Because even in the most complex enterprise environments, security shouldn’t be a source of anxiety. It should be one of your greatest competitive advantages.

Ping Identity, the Identity Security Company, is looking for an APAC Marketing Director to join our global marketing team. Based in Sydney, Australia, you will report to the Chief Marketing Officer but will align with the APAC regional sales and channel teams. Your primary responsibility will be to design and implement the tactical marketing plan for APAC to create awareness and demand pipeline across the region. You will also partner with the corporate marketing resources out of the U.S. to coordinate regional public relations activities, social media, demand generation, channel and event marketing consistency.

You Will:

• Work with APAC sales and channel teams to develop tactical marketing plans for the region including raising awareness of Ping Identity, target account analysis & identification, pipeline generation, developing customer advocacy programs & marketing operations and analytics.
• Work with sales to develop account-based marketing (ABM) programs and strategies to increase account engagement and drive adoption of Ping solutions in target accounts.
• Manage the local revenue pipeline and demand generation strategy.
• Manage local events (logistics and coordination), plus all pre-, during and post-event promotions.
• Support social media efforts in the region in collaboration with corporate social media strategy
• Provide guidance, localization and support for paid digital marketing programs in the region including display, paid social, and content syndication in collaboration with the corporate digital marketing manager in the U.S.
• Work with local partners on activities and materials, such as joint events, lead generation campaigns and webinars and co-branded collateral.
• Work with the ANZ sales team to help meet their sales goals.

You Have:

• 7+ years of marketing experience across a range of essential marketing functions
• Data-driven and intimately familiar with full funnel Marketing metrics (Leads, Conversion, Pipeline, and Revenue)
• Experience running marketing events, account-based marketing, and general promotions
• Innovation and creativity in enhancing the effectiveness of marketing campaigns and events
• Some travel across APAC and to the United States

Our Benefits

• Parental Leave for 1st and 2nd parent
• Education Reimbursement
• Australian Health Insurance

Ping Identity is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.