Director of Marketing and Strategy

Why BoomerangFX?

BoomerangFX is more than just a SaaS tech company – we are North America’s fastest growing cloud-based enterprise software and digital marketing company serving the private healthcare industry including segments such as dermatology, cosmetic dental, vision, medspa, hair restoration and women’s health practices.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale and powered by a strong business model, coupled with an impressive leadership team consisting of executives from Silicon Valley, Digital Marketing, Fintech and leading SaaS technology start-ups. Trusted by a growing community of leading physician owners, our product is commercialized and delivers the only cloud-based SaaS enterprise solution with feature-rich practice management dashboards, AI and integrated digital marketing tools to help our clients succeed in the marketplace.

BoomerangFX is expanding globally from North America to the UK with our industry leading technology that can help transform businesses in the aesthetic world. We are a company that thrives on innovation and out-of-the-box thinking. Not only do we support women in technology, but we also encourage young entrepreneurs to start their med spa businesses with our best in-house consultants and digital marketing initiatives. When you join BFX, you will be collaborating with the top leaders along with great compensation, benefits, and stock options. Our company culture is engaging and energetic with lots of great team building initiatives like social hours, weekly lunches to inspire and motivate our employees.

Your Role in a Nutshell

Our Director of Marketing & Strategy will work closely with our CEO and senior leadership team and provide leadership to the BoomerangFX Grow division (B2C) along with our Digital Marketing (B2B) department. You will lead a dynamic digital marketing solutions team comprising of Google Ads specialists, Landing Page Designers, Account Managers to deliver high impact digital advertising to help our clients (private healthcare practices) attract high quality consistent patient leads at the lowest possible cost per lead. On the other hand, you will oversee our digital marketing and communications department to lead all marketing and demand generation efforts. You will plan and execute strategy development for corporate expansion and growth. This is an opportunity to have a high-level impact on our success and direction. This position requires both a visionary and a master practitioner: someone the team can rely on with confidence in their capabilities, creativity, hustle, and communication.

What We Expect from You

· Manage the digital marketing team to drive a sustainable revenue channel for the organization.

· Manage the flow of leads from top of funnel to patient revenue generation, identifying and mitigating any gaps.

· Maintain an eye on lowest CPL (Cost Per Lead) and maximum lead generation for digital marketing clients

· Monitor and analyze live Google/FB ad campaigns for clients and recommend areas needing attention for improvement and areas of opportunity. Communicate to campaign managers both internal and external.

· Be willing to help modify landing page assets and ad placements for continuous improvement and communicate the need for changes and results with teams.

· Identify, track, and recommend future digital marketing features as the industry changes or client requests are made. Prioritize features by what will make clients most willing to stay with BFX longer while increasing their profitability.

· Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

· Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

· Identifies trends and insights and optimizes spend and performance based on the insights.

· Brainstorms new and creative growth strategies through digital marketing.

· Plans, executes, and measures experiments and conversion tests.

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Identifies critical conversion points and drop off points and optimizes user funnels.

· Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

What You Offer

· Bachelor’s degree from a recognized institution

· Solid understanding of FB Ads, Google Ads, Display Ads, Landing Pages & SEO (Search Engine Optimization).

· Experience in setting up and optimizing PPC campaigns on all major search engines

· Great understanding on lead generation, KPIS, business metrics and translating them into strategies for the team.

· Strong managerial skills and experience with developing a team.

· Strong editing skills and ability to handle press releases, PR content and brand campaigns.

· Analyzing sales statistics and using them to report on the success of marketing campaigns.

· Understand and communicate P&L impacts to CEO.

· Strong communication and organizations skills.

· Creative mindset geared toward the aesthetic medical industry.

· Above average ability to balance time and priorities

· Ability to problem solve challenges; translate them into opportunities and ideas.

Most importantly, you share our values…

· You roll up your sleeves

· You are agile

· You are resilient

· You never stop learning

Job Type: Full-time

Benefits:

• Company events
• Dental care
• Extended health care
• On-site parking
• Stock options

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Mississauga, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

• What is your current status in Canada?
• Please state your salary expectation

Experience:

• Managing Teams: 1 year (preferred)
• Google Ads: 1 year (required)
• Lead generation: 1 year (preferred)

Work Location: One location