Director of Marketing and Communications (Marketing Leader)

Department

IU INDY LUDDY INFORMATICS (IN-INFO-IUINA)

Job Summary

Department-Specific Responsibilities

• Acts as lead marketing and communications officer for the Luddy School on the IU Indianapolis campus.
• Provides operational management and oversight to a team of marketing and communications staff.
• Identifies issues and implements solutions to improve processes and/or efficiency; sets priorities and manages workflow to meet all internal and external deadlines.
• Plays a major role in increasing awareness and communicating the impact of the academic programs, research and services offered by the Luddy School of Informatics, Computing and Engineering at IU Indianapolis.
• Promotes faculty, staff and student expertise with an eye toward raising the positive visibility of the institution.
• Performs activities that will be directed to a wide spectrum of internal and external audiences and are designed to strengthen the school’s reputation and improve name recognition.
• Produces and edits content.
• Tells the Luddy Indianapolis story by highlighting faculty, research, students, and alumni.
• Develops, evaluates, and executes strategic marketing plans for Luddy Indianapolis. Content analysis, writing and editing are key.
• Serves as a writer and the primary content editor for School’s marketing collateral, including brochures and magazines, and social media.
• Collaborates with Luddy Bloomington marketing and communications team as well as internal clients and contributes to planning and execution of projects.
• Performs work pertaining to strategy, planning, and analysis:
  • Under direction of leadership, develops, implements, and evaluates marketing and communications strategies for brand awareness, student recruiting (undergrad/grad), retention/student satisfaction, faculty research, and engagement/alumni and advancement/donor relations.
  • Meets regularly with stakeholders; manages relationships, determines marketing needs, projects, and programs to align with objectives and goals and supervises processes such as the development of marketing timelines related to such initiatives.
  • In collaboration with Luddy Executive Director of Marketing and Communications and Executive Associate Dean, develops, evaluates, and executes basic and complex strategic marketing plans to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
  • Identifies sources for content (conduct interviews, partner with campus for distribution).
  • Promotes programs (undergrad, grad, alumni).
  • Maintains communications with all stakeholders.
  • Liaises with campus marcom (marketing, social, web) and media reps.
  • Communicates with staff across campus entities and schools (weekly, monthly briefings).
  • Leads Luddy Indianapolis’s social media strategy.
  • Measures, documents, and reports results from marketing efforts (web, SM, ads).
  • Aligns with recruiting metrics with dashboards and other shared reports.
  • Adjusts marketing efforts based on data and insights (university, campus, and school).
• Creates and implements content:
  • Creates, Implements, and/or manages: plans, researches and writes print collateral (postcards, brochures, flyers, ads).
  • Researches, plans, writes and builds digital ads.
  • Performs social media listening and monitors channel posts.
  • Writes email journeys, evites, newsletters.
  • Interviews for, writes, reviews and edits news stories.
  • Reviews and edits web pages as needed/reviews content prior to publication.
  • Coordinates with web and multimedia leaders on website, video production, and photography, as well as online/virtual events.
  • Purchases and schedules internal ad campaigns across all programs and departments.
  • Coordinates external ad campaigns, from planning to execution and measurement. This includes defining marketing goals and target metrics for each campaign, and regularly tracking, evaluating and reporting to leadership progress towards the established metrics.
• Manages team and performs outreach activities:
  • Schedules and concepts weekly and bi-weekly meetings for project status.
  • Supervises full-time employees (3 to date) and student employees (5 to date).
  • Participates in school-wide communications planning and public relations. Coordinates with the University Communications and Marketing Staff to ensure consistency of messaging school wide. Coordinates with University Communications and Marketing as needed.
  • Participates in campus-wide communications/marketing peer groups. Coordinates with university stakeholders as needed. Responds to all requests for advertising and sponsorship in IU Indianapolis-based publications.

General Responsibilities

• Directs day-to-day operations for the marketing and communications function by providing oversight and direction within a department or large multi-faceted department.
• Hires, trains, evaluates, coaches, assigns work, and supervises the work of a team of Marketing Generalists and/or Marketing Assistants.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and supervises processes such as the development of marketing timelines related to such initiatives.
• Independently develops, evaluates, and executes basic and complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to escalated and complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.
• May assist in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty; monitors industry trends and best practices and makes process and operational and strategic recommendations to manager.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor’s degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE

Required

• 2 years in relevant field

SKILLS

Required

• Proficient written and verbal communication skills
• Maintains a high degree of professionalism
• Demonstrated time management and priority setting skills
• Demonstrates a high commitment to quality
• Excellent organizational skills
• Excellent collaboration and team building skills
• Effectively coaches and delivers constructive feedback
• Instills commitment to organizational goals

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Luddy School of Informatics, Computing and Engineering

Indiana University Indianapolis campus

This position is eligible to work a hybrid schedule (mix between 1 day remote and 4 days in-person work), subject to change in the future based on university policy and business needs.

Advertised Salary

$65,000 – $84,000

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification

Career Level: Operational

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

Click here to learn more about Indiana University’s Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

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