Reporting to the Chief Marketing Officer (CMO) and Head of Digital Solutions, the Director of Marketing will define and execute marketing strategies that help drive business growth within TMX’s Capital Formation and TSX Trust lines of business. In addition, as part of the marketing leadership team, this role will be responsible for advancing our digital marketing capabilities to improve and extend our awareness and engagement with key stakeholders around the world.

The ideal candidate brings a proven track record of strategic, analytical, and digital-focused marketing experience, with expertise within the Canadian capital markets ecosystem. They will also bring a desire for continuous learning, to help TMX stay on top of the ever-evolving marketing landscape. They are a natural leader, versatile, and adaptable in all aspects of providing marketing strategies to solve business challenges.

• Plans and develops efficient marketing strategies and detailed plans, that are based on a solid understanding of the market, target audiences, key industry stakeholders and key industry trends, for attaining the business objectives of the Capital Formation and TSX Trust business units
• Responsible for implementing specific marketing programs (digital campaigns, advertising, promotions, events, etc.), ensuring that they are a success.
• Supervises and executes the creation of new/improved marketing tools and processes; is creative in the role, and stays abreast of emerging trends
• Actively measures marketing programs to ensure that their impacts can be assessed, taking any required corrective action. Supervises the creation/implementation of tools and processes for monitoring the identified metrics. Uses these metrics to advise business leadership teams on revised/new marketing strategies in alignment with business objectives
• Advises business leaders on specific opportunities to highlight their businesses with industry stakeholders, working closely with the Heads of Corporate Communications and Government Relations
• Working with sales and business development teams, plans, recommends and oversees the implementation of marketing activities related to their clients / prospects

  Manages the marketing budget aligned with Capital Formation / TSX Trust activities. Plans and ensures adherence to this annual budget. Leads annual marketing and marketing initiative budget planning relating to these businesses, including both resource-based and program expenditures

• Leads and develops a team of Marketing professionals in alignment with the above accountabilities
• This position requires some local and other business travel, circumstances permitting.

• Post-secondary education in Marketing, Business/Commerce, or a relevant field of study
• Minimum of 7-10 years of meaningful experience in marketing, including 3-5 years in a manager role. Specific and proven experience in the creation, delivery, and measurement of digital marketing campaigns across channels
• Strong client understanding and focus with an excellent business acumen
• Outstanding communication and interpersonal skill with a good sense of planning, organization and prioritization
• Effective at working in a matrix structure
• Equal comfort in participating in senior strategic and business discussions and taking a hands on approach to executing
• Effective and demonstrated leadership skills, including an ability to empower employees and influence business teams
• Vision and creativity for developing innovative solutions and the ability to establish effective interpersonal relations

• Broader experience in the corporate financial sector or the securities industry desired