Cineplex, is currently hiring on a vacant job post of Director Marketing Operations based in Toronto ON. Please read the job detail carefully before applying.
Cineplex Careers – See Yourself Here! Proudly recognized as having one of the country’s Most Admired Corporate Cultures, we rally behind our values of Teamwork, Innovation and Excellence.
Your work location:
SCENE 100 Yonge St
City:
Toronto
What you will do:
The Director, Marketing Operations is responsible maximizing the productivity, efficiency and effectiveness of the Scene+ marketing team, ensuring that we deliver a great experience for our members, owners and partners.
The role is a key contributor to evolution of Scene+ as Canada’s premier lifestyle loyalty program. The role focuses heavily on partnering with internal and external stakeholders to prioritize the resources necessary to deliver our in-year targets, while developing and delivering a long-term strategy to grow our marketing capabilities.
What You Will Be Doing:
The Director, Marketing Operations works directly with the VP Marketing to ensure we’re effectively governing the marketing team:
Marketing Planning and Prioritization – create and manage a marketing planning and prioritization process that sets annual, quarterly and monthly marketing priorities with the Scene+ Marketing Committee [20%]
Marketing Resource Management – manage the workflow of incoming requests to ensure that Scene+ marketing has allocated sufficient marketing budgets, internal staffing and external agency support to deliver against annual plans [20%]
Marketing Capability Development – drive the delivery of the marketing roadmap; a series of technology and process improvements that will allow Scene+ to deliver personalized marketing at scale [30%]
Member Contact Governance – test, launch and optimize a new “air traffic control” capability designed to automatically prioritize the most relevant messages for members [10%]
Brand Management – develop and maintain a creative library of approved marketing assets, and govern the use of the Scene+ brand across the loyalty ecosystem [10%]
What You Need:
- Undergraduate degree in a related field of study.
- 10+ years’ experience program/project management, with experience managing multiple stakeholders
- 7+ years’ experience leading change management projects, including capability and process builds.
- 7+ years’ experience in managing budgets and people resources.
Who You Are:
- Ability to develop complex marketing plans in a matrix environment.
- Stakeholder management – ability to influence and negotiate with internal and external teams to keep plans on track.
- Project Management – ability to manage a complex series of deliverables and keep all stakeholders on track to deliver against stated milestones.
- Experience planning and managing budgets.
What Sets You Apart:
- Master’s in Business Administration is preferred.
- Experience in loyalty.
- Experience with marketing platforms or capabilities (Salesforce, Movable Ink, etc).
Become part of our award-winning culture! Discover your next role at the heart of Canadian entertainment and media, that challenges you while offering flexibility and growth.
Cineplex is an equal opportunity employer with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.
Life at Cineplex
Cineplex is synonymous with entertainment. Known as Canada’s largest and most innovative film exhibitor, we’re so much more than movies – operating The Rec Room, Canada’s favourite destination for ‘Eats & Entertainment’ and Playdium, specially designed for teens and families.
At Cineplex, change and disruption are nothing new. Infusing innovation into everything we do has fueled our evolution as a fully integrated, diversified, and growing organization with exciting career opportunities in our locations and corporate functions. Grow with us and explore roles in operations, food services, hospitality, digital commerce (CineplexStore.com), digital (Cineplex Digital Media) and cinema media (Cineplex Media), consumer loyalty (SCENE), finance, human resources, technology, amusement solutions (Player One Amusement Group), and more.
Proudly recognized as having one of the country’s Most Admired Corporate Cultures, we rally behind our values of Teamwork, Innovation and Excellence.
We are creative, curious and love thinking big. The next evolution of Cineplex starts here, with you.
Learn more about our businesses through the links below.
Cineplex
Cineplex Digital Media
Cineplex Media
Cineplex Store
Player One Amusement Group
Playdium
The Rec Room
SCENE
