Director, Marketing – LearningMedia

Position Title:

Director, Marketing – LearningMedia

Department:

LearningMedia

Corporate Area:

General Audience Programming

Status:

Regular, Full time Exempt

Manager Title:

VP, LearningMedia

Position Overview:

The Marketing Director is an experienced marketing professional with a proven track record designing and delivering strategic marketing and engagement campaigns. The Director brings a high level of creativity to the role and approaches marketing in an audience-centered, solutions-focused way. The Director is a key member of the leadership team and collaborates to help set the overall direction and strategy for PBS LearningMedia.

Key responsibilities will include, but are not limited to:

• Oversee the planning, development and implementation of all marketing, communications, and engagement strategies to advance PBS LearningMedia’s mission and drive traffic to PBS LearningMedia.
• Design and execute multiplatform product and content marketing and engagement strategies including digital marketing/SEO, paid search, social media, email, thought leadership initiatives, brand awareness, event marketing, community building, and promotions.
• Integrate DEIA principles in all aspects of marketing and engagement strategies.
• Collaborate with the PBS LearningMedia senior team to align priorities and create effective marketing and promotional messaging and campaigns to build awareness of PBS and PBS KIDS educational resources.
• Represent PBS LearningMedia at educator events and conferences.
• Support PBS member station activation around key marketing priorities.
• Support and enforce PBS’s branding guidelines in the creation all PBS LearningMedia promotional materials from presentations to print materials.
• Supervise, coach, and mentor marketing team members (email and social media managers).
• Manage internal and external creative contractors and vendors, adhering to the expected budget and managing deliverables on time.

Requirements for success:

• 10+ years of experience in Digital Marketing, EdTech, and/or Communications in a non-profit and/or educational institution
• Bachelor’s degree in Marketing, Communications or related field, or equivalent combination of education and work experience
• Passion for education and public service – experience in education a plus
• Experience using and familiarity with Adobe Creative Suite and marketing platforms
• Exceptional verbal and written communication skills
• Exceptional interpersonal and judgment skills
• Demonstrated strong organization skills with attention to detail
• Self-motivated individual who can work independently and as part of a team in a highly collaborative environment
• Ability to communicate effectively with a wide range of individuals within the organization
• Ability to set priorities, organize, and manage diverse activities to meet deadlines
• Consistently demonstrates respect for inclusion, diversity, and ethics
• Proficiency with Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook), Google Drive, and Project Management Software (e.g., ClickUp, Asana, Airtable)

PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.

Read Full Description