Director Marketing & Communications – Medicare

City/State

Virginia Beach, VA

Overview

Work Shift

First (Days) (United States of America)

Sentara Healthcare is currently seeking a full-time Director, Customer Development, Marketing and Communications for Sentara Health Plans

this position is responsible for the planning, development, implementation and management of Sentara Health Plans Marketing and Communications strategies. This position leads a team of professionals responsible for attracting, engaging and retaining customers and managing the health plan brand. The position ensures the marketing and communications strategies align with the Sentara Healthcare and Sentara Health Plans strategic plans, vision, mission and goals, and partners with senior and product leadership on strategic initiatives. This individual must be consumer and research-driven, skilled in customer segmentation, marketing automation, and advanced customer analytics. 

The Director of Customer Development, Marketing and Communications also ensures the team is current in the use of marketing and communications best practices and technology, including CRM and other lead generation digital and social tools and platforms. In addition, the position oversees the development of strategic business proposals, traditional and digital sales, broker and member marketing materials, and ensures an optimal marketing and communications experience. Must have strong knowledge of compliance regulations as they relate to marketing and communications.

Job Requirements:

• Bachelor’s degree.
• 3 years of project management experience.
• 3 years of leadership experience
• Medicare experience
• budget management experience
• 5 plus years of experience in digital marketing and digital analytics, search engine marketing (SEO), social media marketing and analytics, email and text (SMS) marketing, and pay-per-click (ppc) marketing. 
• Working knowledge of CRM systems required with Salesforce experience preferred.
• Demonstrated ability to manage multiple concurrent initiatives and effectively prioritize in a fast-paced, dynamic environment. Able to provide leadership and direction to ensure that project deliverables meet chartered timelines.
• Strong knowledge of operations and marketing of a health plan or integrated delivery system. Knowledge of and experience in budgeting, cost management and methods of improving operational efficiency.
• Demonstrates strategic thinking to ensure progressive departmental improvements.

Sentara Benefits:

Sentara employees strive to make our communities healthier places to live. We’re setting the standard for medical excellence within a vibrant, creative, and highly productive workplace. For more information about our employee benefits, https://www.sentaracareers.com/explore-sentara/benefits/

Join our team, where we are committed to quality healthcare, improving health every day, and provide the opportunity for training, development, growth! #indeed, #LI-AB1

Job Summary

Director, Customer Development, Marketing and Communications-Medicare is responsible for the planning, development, implementation and management of Sentara Health Plans Marketing and Communications strategies. This position leads a team of professionals responsible for attracting, engaging and retaining customers and managing the health plan brand. The position ensures the marketing and communications strategies align with the Sentara Healthcare and Sentara Health Plans strategic plans, vision, mission and goals, and partners with senior and product leadership on strategic initiatives. This individual must be consumer and research-driven, skilled in customer segmentation, marketing automation, and advanced customer analytics.

The Director of Customer Development, Marketing and Communications also ensures the team is current in the use of marketing and communications best practices and technology, including CRM and other lead generation digital and social tools and platforms. In addition, the position oversees the development of strategic business proposals, traditional and digital sales, broker and member marketing materials, and ensures an optimal marketing and communications experience. Must have strong knowledge of compliance regulations as they relate to marketing and communications.

Qualifications:

BLD – Bachelor’s Level Degree (Required)

Healthcare, Health Insurance Plans, Management, Marketing

Skills

Sentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.

In support of our mission “to improve health every day,” this is a tobacco-free environment.

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