Director, Content and Brand Marketing

What’s Great About Sophos?

• Sophos operates a remote-first working model, and working remotely is the primary option for most employees
• Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
• Employee-led diversity and inclusion networks that build community and provide education and advocacy
• Annual charity and fundraising initiatives and volunteer days for employees to support local communities
• Global employee sustainability initiatives to reduce our environmental footprint
• Global fitness and trivia competitions to keep our bodies and minds sharp
• Global wellbeing days for employees to relax and recharge
• Monthly wellbeing webinars and training to support employee health and wellbeing

Role Summary

As the Director of Brand and Content Marketing Sophos, you will spearhead our brand and content marketing strategy, shaping the narrative and driving engagement across diverse marketing and media channels, with design, content, and video. You will ideate, execute, and optimize high-impact content marketing programs, defined by a powerful, cohesive visual identity that distinguishes Sophos in the industry. You will lead and develop a team of high-performing design, creative, and content marketing professionals, and be responsible for identifying and managing external agencies and vendors.

This pivotal role will directly influence our brand perception, amplify thought leadership, and contribute significantly to demand and revenue generation. Working closely with our product, web, and regional marketing leadership teams, you will own our overall content marketing strategy and calendar, ensuring programs exceed business targets and resonate with our worldwide audience of IT cybersecurity practitioners, resellers, and managed service providers.

The ideal candidate will be a passionate storyteller with excellent communication skills, and a unique ability to leverage design, copy, video, and digital assets to turn complex concepts into accessible, easy-to-understand content. Candidates should be equally passionate about technology – ideally cybersecurity – with a proven track record of collaboration and tight business alignment.

What You Will Do

• Content Strategy: Own Sophos’s overall content marketing strategy and calendar; delivering a plan that exceeds defined business objectives and engages our global audience of cybersecurity practitioners, resellers, and MSP/MSSPs, Managed (Security) Service Providers
• Brand Ownership: Refine and strengthen Sophos’ perception in the market; ensure we bring a fresh, differentiated, and consistent brand and visual identity in the market
• Team Leadership: direct and mentor teams of both in-house and external design and content talent; create guidelines and processes that ensure our strategy, voice, and identity are well-understood and easily adopted by our global marketing organization
• Demand Generation: Help direct, define, and execute content initiatives to increase market perception of and demand for Sophos solutions and products
• Content Development: Develop comprehensive materials that empower our marketing, sales, and channel partners to effectively guide prospects through the buyer’s journey, encompassing various formats such as SEO-optimized web content, collateral, and nurturing campaigns
• Storytelling: Build high-impact presentations; craft compelling headlines, email content, and content that resonates with target audiences, driving engagement and conversions.
• Copywriting: Generate impactful ad and web copy that effectively connects with target personas, clearly conveying key messages and value propositions
• Project Management: Provide strategic input, content development, and project management support for complex projects, including but not limited to product launches, ensuring alignment with overarching strategies

What You Will Bring

• 5-10 years in a brand and content marketing role within a B2B SaaS company targeting enterprise-level clients, demonstrating expertise in both product marketing, design, and content marketing
• Experience in IT or cybersecurity fields is highly preferred, showcasing a deep understanding of the industry’s nuances and challenges
• Proficiency in tailoring messages to diverse audiences, translating technical content into compelling narratives for various purposes
• Strong grasp of inbound/outbound marketing, content strategy, and account-based marketing, with a record of accomplishment in crafting engaging B2B content
• Proven ability to lead teams, innovate content strategies, and drive brand recognition through impactful storytelling

Applicants in Colorado, California, Washington, and New York City may email TalentAcquisition@sophos.com for the up-to-date salary ranges for the position.

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Ready to Join Us?

At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don’t check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don’t let a checklist hold you back – if you’re passionate about cybersecurity and ready to contribute, we encourage you to apply. We’re excited to explore how your individuality can shape the future of our company.

About Us

Sophos is a worldwide leader in next-generation cybersecurity, protecting more than 500,000 organizations and millions of consumers in more than 150 countries from today’s most advanced cyber threats. Powered by threat intelligence, AI, and machine learning from SophosLabs and SophosAI, Sophos delivers a broad portfolio of advanced products and services to secure users, networks, and endpoints against ransomware, malware, exploits, phishing, and a wide range of other cyberattacks. Sophos provides a single integrated cloud-based management console, Sophos Central – the centerpiece of an adaptive cybersecurity ecosystem that features a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity vendors. Sophos sells its products and services through reseller partners and managed service providers (MSPs) worldwide. Sophos has major hubs around the globe. More information is available at www.sophos.com.

Our Commitment To You

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.

Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com.

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