Director, Area Marketing

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Director, Area Marketing

Job Description Summary

Who is Mastercard?

We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Overview

The Director of Consumer Marketing & Sponsorships, South Asia is a key enabler of business growth. S/he will develop a comprehensive BU marketing strategy to increase brand awareness and affinity with cardholders and prospects and build assets and benefits that will create Mastercard preference with issuing and merchant partners. The key focus market will be India.

Specifically, s/he is responsible for helping to grow Mastercard’s footprint in the region by staying on top of changing market, customer and consumer dynamics and trends and creating marketing strategies that deliver direct revenue to the business either via new card acquisition or spend increases. This person will also look at how we increase our relevance in Tier 2 and Tier 3 strategies and build marketing campaigns that reach the many segments of India.

S/he will employ innovative thinking and thought leadership to develop scalable sponsorships and campaigns that link to cardholder passions. Through the creation and delivery of a comprehensive marketing strategy, s/he will own branding, positioning, social and digital marketing initiatives.

Role

• In partnership with the VP of Marketing, you will set local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
• Leads with an innovation and digital first mindset. Identifies strategies that leverage new technologies to monetize and scale with partners in the region
• Leverages local and global sponsorship and marketing assets to execute and drive tangible results in the markets
• Identifies, manages and executes on key sponsorship properties including driving activation through bank/issuing partners
• Initiates and leads projects, balancing needs of stakeholders, managing multiple work streams, and overseeing the planning and budgeting process
• In partnership with product teams, drives the ESG activations across the region
• Makes decisions and adjustments based on results of program performance measurement and evaluation
• Provides direction to Mastercard marketing staff or agency staff on the design/development of promotional marketing materials, including all ATL and BTL activity including digital marketing programs done directly and instigated through bank/issuing partners
• Accountable for local Marketing budget and ensuring that all campaigns, programs, and activities are within allocated budget

All About You

• You are a creative marketer, excited by innovation and a fantastic communicator
• You have a proven track record of establishing integrated marketing plans across India that that leverage synergies between marketing channels and deliver results
• Significant experience and proven success in one or more marketing families, with extensive additional experience in three or more marketing families, including B2B or Consumer Marketing
• 10-15+years of marketing/comms experience ideally in a multi-national organization and equipped in working through matrix environments
• Strong verbal and written communications
• Demonstrated expertise in working with B2B partners and large distribution workforces
• Ability to manage through ambiguity
• Works at a fast pace, yet accountable at all times
• Thrives in matrixed environments with high level of stakeholder management

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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