About the Role:

Grade Level (for internal use):

13

S&P Global Mobility

The Role: Digital Marketing Strategist

The Digital Marketing Strategist will be responsible for developing and executing digital marketing strategies, analyzing user, website, and channel data, and measuring the effectiveness of digital initiatives. The ideal candidate should have a solid understanding of digital marketing channels and tactics such as SEO, SEM, paid channels, email marketing, web analytics, and content creation.

Highlights of your role:

• Partner with cross-functional teams to define digital customer journeys and create necessary assets (landing page content, forms, etc.) to meet their goals.
• Recommend and oversee website and campaign optimizations across audiences, media mix, content, and other factors based on interpretation of data and analytics.
• Serve as the primary point of contact between internal stakeholders and digital team, influencing stakeholders by providing data-driven recommendations and insights.
• Consult and deliver recommendations for website architecture, onsite and offsite optimization, local marketing, PPC, content creation and paid media.
• Spearhead digital problem-solving initiatives, including identifying issues with underperforming digital marketing strategies and website content, evaluating options, and implementing effective solutions.
• Partner with the Marketing Analytics Manager to leverage analytics data in identifying areas for innovation and optimization.
• Create and deliver digital recommendations and presentations to educate internal stakeholders on ‘the why’ behind digital optimization opportunities and best practices.
• Contribute to the development of reporting benchmarks and dashboards, evaluating digital performance against key performance indicators (KPIs), and deriving actionable insights.
• Educate internal partners on current state of digital marketing and ensure all are unified on solutions, strategy, and messaging.
• Challenge the status quo when necessary and influence innovation and investment in emerging digital capabilities that will position S&P Global Mobility as a market leader.
• Strong leadership and consensus-building skills, coupled with a commitment to ongoing personal and professional development.

You’re a good fit if you have:

• 5+ years in SEO/Internet Marketing/Content Marketing/Digital Marketing.
• 2-3 years of experience with Search and SEM.
• Undergraduate degree in marketing, analytics, or related field. Experience in working with technical team members (i.e. product owners and developers) to execute marketing activities.
• Working knowledge of the entire marketing funnel and how owned and paid digital tactics work together.
• Skilled in using, reading, and analyzing information in Google Analytics, Google Search Console, LinkedIn Ad, and AdWords.
• Strong leadership and consensus-building skills, coupled with a commitment to ongoing personal and professional development.
• Demonstrates a curiosity for, and an ability to, rapidly learn new concepts and acquire new skills. Demonstrated experience in developing and leading data-driven, strategic marketing plans that can be translated into actionable marketing plans that produce measurable results.
• Experience in working with technical team members (i.e. product owners and developers) to execute web projects and campaigns.

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About S&P Global Mobility

At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.

For more information, visit www.spglobal.com/mobility.

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We’re more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world’s leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include: 

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://www.spglobal.com/en/careers/our-culture/

Diversity, Equity, and Inclusion at S&P Global:

At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. 

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.  

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. 

10 – Officials or Managers (EEO-2 Job Categories-United States of America), MRKTNG103.2 – Middle Management Tier II (EEO Job Group), SWP Priority – Ratings – (Strategic Workforce Planning)

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