Digital Marketing Sr. Manager, Activation & Insights

Industry/Sector

Not Applicable

Specialism

IFS – Clients & Markets

Management Level

Senior Manager

Job Description & Summary

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Generalist – Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
• Deal effectively with ambiguous and unstructured problems and situations.
• Initiate open and candid coaching conversations at all levels.
• Move easily between big picture thinking and managing relevant detail.
• Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
• Contribute technical knowledge in area of specialism.
• Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
• Navigate the complexities of cross-border and/or diverse teams and engagements.
• Initiate and lead open conversations with teams, clients and stakeholders to build trust.
• Uphold the firm’s code of ethics and business conduct.

As a member of the marketing team, you’ll help us create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX. You’re thoughtful and collaborative with a bias towards action and you care deeply about doing what’s best for our customers.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:

6 year(s) of relevant experience

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Fields of Study:

Marketing, Public Relations, Communications Studies/Speech Communication and Rhetoric, Advertising

Additional Educational Preferences:

Client Experience

Preferred Knowledge/Skills:

Demonstrates intimate abilities and/or a proven record of success leading efforts in a digital marketing role:

• Demonstrating experience in deriving, synthesizing and elevating marketing results, market research or marketing datas for various stakeholders;
• Demonstrating advanced, data-driven audience segmentation/strategy and related insights experience;
• Demonstrating experience using marketing and sales data in evaluating, optimizing and elevating campaign performance;
• Demonstrating experience in SQL, multi-touch attribution models, reporting and related technologies;
• Demonstrating hands-on development of dashboards/visualization through with BI and related tools (Tableau/Tableau CRM, Power BI, Domo);
• Understanding of the marketing technology landscape and experience with relevant digital marketing technologies;
• Demonstrating hands-on experience developing and managing digital marketing strategies and data-driven marketing campaigns;
• Demonstrating intimate abilities to elevate insight and offer tangible action to influence campaign performance;
• Demonstrating intimate abilities to think strategically about business, marketing and technical challenges;
• Possessing project management skills including the ability to prioritize, sequence, execute and deliver projects on time and on budget;
• Demonstrating highly effective presentation and communication skills;
• Demonstrating a career path that demonstrates increasing levels of responsibility and skills;
• Leading, managing and coaching high-performing resources; and,
• Demonstrating being an action-oriented self starter with attention to detail, organization skills, and ability to manage multiple projects/responsibilities.

Travel Requirements

Up to 20%

Job Posting End Date

Learn more about how we work: https://pwc.to/how-we-work

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

For positions in California, Colorado, Nevada, New York State, or Washington State, please visit the following link for pay range information: https://pwc.to/payrange-v1-ifsseniormanager

Read Full Description