Digital Marketing Specialist – Affiliate Marketing

Job Description Details

The Opportunity 

The Affiliate Specialist will be responsible for the execution of online affiliate marketing program and reporting revenue growth for the entire channel for QVC and HSN by executing with excellence by utilizing impactful marketing planning and timely delivery of all assets through management of Marketing Coordinators. This role is the primary point of contact for all execution and planning discussions related to the affiliate marketing channel and will support optimizing and testing new business opportunities to grow revenue for our evolving affiliate program.

This position is located at QVC’s headquarters in West Chester, PA.

Who We Are

Be Authentic. Bring Fun and Energy. Make an Impact… The Affiliate Marketing team works with over 200 network partners/publishers to identify business opportunities that can be parlayed into success across the digital affiliate marketing channel. This team executes campaigns with our partners while developing strong relationships with internal Merchanidising, eCommerce and Planning teams. Affiliate Marketing is one of the leading revenue drivers in digital marketing.

Your Impact 

• Executing holistic affiliate marketing plans to meet/exceed program goals, such as new customer acquisition, revenue growth and moving current customers up the buying strata while maintaining the budget guard rails.
• Campaign execution and daily management of entire program: Work with affiliate publishers and internal cross-functional teams to execute campaign strategies.
• Manage a multimillion-dollar budget – adhering to businesses KPI’s.
• Provides Analysis and Reporting of the digital affiliate marketing campaign and spend results for this specific vertical.
• Attends and participates in various meetings and conference calls with Manager, Marketing teams, Merchandising, e-commerce, and planning teams.

What You Bring 

• BA/BS in Marketing, Communications, eCommerce, Merchandising, Public Relations, or related field, or equivalent experience required
• 3+ years’ professional experience within marketing, communication, or eCommerce
• Hands on experience with Impact Radius
• Solid working knowledge of digital marketing – experience with other channels (e.g. Email) preferred
• Knowledge of affiliate networks (Commission Junction, Rakuten, Share-a-Sale) preferred
• Web analytics (Coremetrics, Google Analytics, Omniture, etc.) experience preferred
• Knowledge of Tableau Software, Microstrategy preferred

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About QVC, Inc

QVC, Inc., exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers on 14 broadcast networks reaching approximately 370 million homes, seven websites, and 220 social pages. Visit corporate.qvc.com to learn more.

QVC, Inc., is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ : QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop — beyond transactional ecommerce or traditional brick-and-mortar stores — and is #1 in video commerce,#3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.

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