Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Michael Page


Job description: Lead the development and execution of digital marketing strategies across B2B and B2C platforms to enhance brand engagement and drive conversion. Manage digital content, platforms, and campaigns using data-driven insights while collaborating with internal teams and external partners to deliver innovative marketing solutions.

• Develop and implement digital marketing strategies to drive online traffic and brand awareness
• Manage and optimise social media channels, email marketing campaigns, and website content
• Analyse digital campaign performance using analytics tools and provide actionable insights
• Coordinate with internal teams to ensure brand consistency across all digital platforms
• Identify trends and technologies in digital marketing to keep strategies current and effective
• Oversee paid advertising campaigns, including PPC and social media ads
• Collaborate with external agencies and vendors to enhance campaign effectiveness
• Monitor competitor activity and adjust strategies where necessary

Lead multi-brand digital strategy for B2B & B2C, shaping content and resultsHybrid working and based in BerkshireA successful Digital Marketing Specialist should have:

• Proven experience in digital marketing within the retail industry
• Strong understanding of SEO, SEM, and social media marketing
• Proficiency with digital analytics tools such as GA4
• Ability to create and manage paid digital campaigns effectively
• Knowledge of content management systems and email marketing platforms
• Excellent attention to detail and ability to meet deadlines
• A data-driven approach to problem-solving and decision-making

This role is with a medium-sized organisation in the retail industry, known for its commitment to innovation and customer satisfaction. The company is focused on delivering high-quality products and services and values a forward-thinking approach to digital engagement.

• Competitive salary
• Generous holiday allowance and pension scheme
• Private healthcare coverage and performance-based bonus opportunities
• Hybrid working model with three days in Berkshire
• Opportunity to work in the dynamic retail industry with a focus on digital innovation

Expected salary: £40000 per year

Location: Berkshire

Job date: Fri, 11 Jul 2025 06:48:05 GMT

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