Digital Marketing Specialist

Overview

At Hines Venture Studio we build startups addressing the built world’s most critical pain points. We leverage Hines’ scope, expertise, and customer insights to pilot innovations in the built world across our own portfolio and beyond to support the customers, partners, and communities we serve. We work across the entire venture lifecycle, from ideation and incubation to acceleration and scale; from pre-seed, through Series A and beyond.

We are seeking a highly motivated and pro-active Digital Marketing Specialist to join our marketing team. If you are a results-driven professional with a strong background in performance marketing channels, we want to hear from you.

Responsibilities

As a Digital Marketing Specialist with Hines, you will play a key role in driving our digital marketing efforts to achieve tangible and measurable results for our start-ups. You will be responsible for developing and executing digital marketing strategies to attract and convert our target audiences. This role requires a deep understanding of digital advertising platforms, data analysis, project management, and the ability to optimize campaigns to maximize ROI. Responsibilities include, but are not limited to:

• Performance Marketing Strategy – Collaborate with stakeholders to develop comprehensive go-to-market strategies that align with the business goals of our start-ups. Continuously refine and optimize these strategies to improve performance.
• Campaign Execution – Execute digital advertising campaigns across various channels, including but not limited to LinkedIn, Google Ads, Meta, Hubspot, and other marketing platforms.
• LinkedIn Advertising – Develop and manage LinkedIn advertising campaigns, including Sponsored Content, Sponsored InMail, and Display Ads. Optimize ad creatives, targeting, and budgets to drive high-quality leads and conversions.
• Data Analysis – Analyse campaign performance data to identify trends, insights, and areas for improvement. Use data-driven insights to adjust and optimize campaigns for better results.
• Reporting – Generate regular reports and performance dashboards to track key metrics and communicate results to stakeholders.
• Tracking/CRM – Ensure best practice is implemented in event tracking/ lead capture/ campaign structure, to ensure that all platforms involved in the sales funnel are showing consistent and clean data.
• Project Management – Collaborate with internal and external stakeholders to develop verbal and visual collateral to support our digital marketing efforts.
• A/B Testing – Conduct A/B tests to optimize ad creatives, landing pages, and other campaign elements to improve conversion rates.

Qualifications

Minimum Requirements include:

• Three or more years of experience in performance marketing (Google/ Meta/ LinkedIn) with a proven track record of exceeding targets and delivering ROI. Candidates with strong experience in non-performance marketing channels (SEO/ SMM/ CRM) will also be considered.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Proficiency in using digital marketing tools and platforms, including LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager. Experience in CMS, Tag Manager and CRM tools would also be preferred.
• Excellent written and verbal communication skills. Experience in a client facing/ agency role would be ideal.
• Project Management – Demonstrated pro-activity and organization in delivering outcomes – either individually or as part of a team.
• Operational Excellence – Detail-oriented, KPI-driven mindset and strong collaboration skills.
• Strong problem-solving skills – agile mindset to engage with the challenges and opportunities of different businesses.
• Knowledge of marketing in the real estate sector would be ideal, but experience in any B2B vertical would be strongly preferred.

Closing

Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B¹ portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit www.hines.com and follow @Hines on social media. ¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.

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