Digital Marketing Specialist

• Be at the forefront of crafting and implementing comprehensive digital marketing strategies aligned seamlessly with the university’s overarching mission. 
• Dive deep into market research, identifying trends, competitor activities, and emerging opportunities within the dynamic digital landscape. 

Social Media Management: 

• Assume the lead in managing and expanding the university’s social media footprint across platforms. 
• Craft visually compelling content and regularly analyze social media analytics, ensuring campaigns continuously evolve for maximum impact. 

Email and Content Marketing: 

• Design and execute targeted email marketing campaigns tailored for various stakeholders, including alumni, donors, and prospective students. 
• Craft personalized and impactful content to not only foster engagement but also drive successful fundraising initiatives. 
• Academic Program Marketing: Take the lead on promoting academic programs through digital, social media, in-stream, and email marketing, supporting brand awareness and driving enrollment interest. 
• Brand Positioning: Elevate our university’s brand positioning within the digital space through innovative and strategic approaches. 
• Enrollment Marketing Campaigns: Drive specialized digital marketing campaigns to feature the university’s proposition to prospective students, ensuring a dynamic and engaging content marketing approach to gain the attention of prospective students. 
• Campus Marketing Council: Collaborate closely with the Campus Marketing Council, ensuring that digital strategies align seamlessly with broader marketing initiatives across the university. 

Website Optimization: 

• Collaborate with our web development team to ensure the university’s website remains current, user-friendly, and optimized for search engines. 
• Implement SEO strategies, enhancing the visibility of our digital footprint to attract organic traffic.  
• Help craft audience personas for segmentation purposes; create landing pages/webpage forms; support lead generation in collaboration with enrollment team; develop value-add program materials within the marketing communications funnel to support lead generation; print collateral materials, and maintain accurate analytics tracking. Digital Marketing Specialist Digital Advertising: 
• Strategize and execute digital advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn. 
• Manage third-party vendors for grant-funded national campaigns, overseeing the holistic strategy development, execution, monitoring, and assessment. 
• Contribute to the development of audio and video products for marketing outreach and dissemination. Contribute to the development of digital & print resources such as posters, brochures, and electronic media to advance the outreach and public awareness the university.
• Coordinate with graphic designers, team members, and vendors to develop media assets within the university to ensure high quality products.

Analytics and Reporting: 

• Leverage cutting-edge analytics tools to track, analyze, and report on key performance indicators, providing invaluable insights for strategic decision-making. 

•  Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 
• Proven digital marketing experience, preferably in higher education or non-profit sectors.
• Proficiency in social media platforms, email marketing tools, and digital advertising platforms. 
• Strong analytical skills.
• Excellent written and verbal communication skills.
• Commitment to staying abreast of digital marketing trends. 

• Good organizational, planning, and coordination skills.
• Advanced project management and coordination of a fast-paced marketing and events calendar. Ability to multi-task and re-prioritize as needed.
• Desire to take full ownership of assigned projects and work independently. 
• Demonstrated ability to draft and manage omnichannel marketing content. 
• Possess a sense of urgency; self-motivated and detail-minded. 
• Strong interpersonal skills and ability to build collaborative relationships. 
• Proactive approach in resolving problems and issues.
• Experience with survey applications such as Qualtrics, Survey Monkey, or Google Forms. Experience with MailChimp or other email marketing solutions.
• Experience with Microsoft Excel data files.