Digital Marketing Specialist
Lalamove
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work, or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 9-year-old company reached unicorn status in 2018, is well funded by prominent VCs, and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion for serving local communities, empowering SMEs and our driver partners, Execution, and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility – awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have the ambition to build an international brand by establishing an even more global presence.
What you will do:
- Plan and set up digital ads campaigns on social media (FB, Tik Tok,etc.), Google and other platforms to achieve awareness and conversion KPI.
- Monitor and make regular adjustments on the ads campaign to ensure KPI achievement.
- Identify target persona and prepare materials for ads set-up, in alignment with overall marketing strategy and plan.
- Plan and create blog articles and social media content to educate and promote Lalamove service as well as respond to inbox and comment.
- Ensure content on the website and application are up-to-date.
- Analyze data and present insight for team and stakeholders to make better decisions and shape effective marketing strategies.
- Collaborate with both local and regional teams in planning and executing campaigns.
- Stay up-to-date with trend and changes in marketing technology
What we seek:
- A minimum of 2-3 years of experience in digital marketing role for tech or platform industries.
- Experience in content marketing and writing blog would be an advantage.
- Knowledge in digital marketing and hand-on experience in setting up ads, remarketing ads and A/B testing
- Experience in conducting SEO optimization, keyword analysis, conversion optimization, and conducting content marketingExperience in daily monitoring of performance in digital channels and budget management
- Familiarity with Excel/Spreadsheet, Google Analytics, Google Search Console, Facebook Ad Manager and other digital marketing tools
- An analytical and critical thinking mindset – ability to collect and analyze raw data.
- Good task management skill and strong team player
- Good communication skills in both Thai and English
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
สำหรับผู้สมัครทุกคน ลาลามูฟ เคารพในความเป็นส่วนตัวของคุณและมุ่งมั่นที่จะปกป้องข้อมูลส่วนบุคคลของคุณ
ประกาศนี้จะแจ้งให้คุณทราบว่าเราจะใช้ข้อมูลส่วนบุคคลของคุณอย่างไร,อธิบายสิทธิความเป็นส่วนตัวของคุณ และการคุ้มครองตามกฎหมายเมื่อคุณสมัครงานกับเรา โปรดใช้เวลาอ่านและทำความเข้าใจประกาศนี้
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