Digital Marketing / SEO Coordinator

Freson Bros., an Alberta-owned and operated fresh food retail chain, is looking for an experienced individual who is passionate about using digital marketing to develop and communicate stories as a Digital Marketing / SEO Coordinator.

Based in the Stony Plain Operations Office the Digital Marketing / SEO Coordinator will create, execute and analyze campaigns via a variety of channels with a focus on social media, digital advertising, email, and website.

Qualifications:
You may be a good fit for this role if you have….

• minimum 3 years of professional digital marketing experience, preferably in the food retail sector
• a passion for connecting with communities through brand initiatives and social media
• a positive, can-do attitude and are self-motivated
• the ability to thrive in a fast-paced, deadline-driven environment
• strong interpersonal, organizational and teamwork skills
• the ability to identify and understand big-picture ideas
• the ability to convey ideas in a clear and precise way, through written copy and verbally
• an aptitude for Search Engine Optimization campaigns including Google Ads and Facebook Ads
• expertise in using social media platforms in a professional capacity: Instagram, Facebook, YouTube, TikTok
• a degree or diploma in Marketing or Communications is an asset

Most importantly, the willingness & enthusiasm to learn, grow and develop

The Role:

• Craft content for various social channels, working closely with relevant stakeholders and creative team to ensure brand consistency
• Drive traffic to social networks, the Freson Bros. website, and explore new ways to reach and engage our communities
• Assist in the planning and execution of online marketing activities focused on results-driven objectives
• Monitor, measure and report the effectiveness of marketing initiatives against set objectives
• Create marketing copy and execute digital marketing campaigns
• Stay up to date with food, retail, and grocery trends to increase Freson Bros. awareness through social media platforms
• Based out of the Freson Bros. Operations Office in Stony Plain, Alberta

The successful candidate is a high performer, who believes in the value of teamwork, and has a clear vision of what can make a great business flourish with the drive to help achieve it. This role will report to the Marketing Director.

Position Details:

• Position Type: Full-Time, Permanent
• Work Environment: In-Person, Stony Plain Operations Office
• Salary Range: $52,000-$60,000

Freson Bros. Perks:

• Group Benefits plan
• Team Member Grocery Discount Program – 10%
• Team Member Lunch Program
• Endless professional development and training opportunities

For more information about what we believe in at Freson Bros. and our foundational values, visit our website at:

https://www.freson.com/careers/

If you’re the leader we are looking for, we invite you to submit your resume with a cover letter about what piqued your interest in this role.

#EX

About Freson Bros.:
Founded in 1955, Freson Bros. is an Alberta-based fresh food retailer. Host to 16 locations across Alberta and employing over 1100 Team Members. Freson Bros. is committed to providing Albertans with high-quality, hand-made and local food products at a great value. The crafts of Bakers, Butchers, Chefs and Sausage Makers are championed here. Freson Bros. is home to those who believe really great food (and people) really matter.

For more information about what we believe in at Freson Bros. and our foundational values, visit our website at:

https://www.freson.com/careers/

If you’re the individual we are looking for, we invite you to submit your resume with a cover letter about what piqued your interest in this role.