Galderma, is currently hiring on a vacant job post of Digital Marketing Manager based in Thornhill ON. Please read the job detail carefully before applying.
With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients and the healthcare professionals we serve every day. We aim to empower each employee and to promote their personal growth all the while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create unparalleled, direct impact.
Job Description
Senior Digital Marketing Manager
Thornhill, ON
The Senior Digital Marketing Manageris responsible for developing and articulating a digital and social media engagement vision that is differentiated and delivers unique value to our Aesthetic accounts and end users / patients. This position will be accountable for leading the identification and application of emerging technology and capabilities to replace traditional marketing and sales tactics with multichannel initiatives that are customer-centric, engaging, and return on investment positive (e.g., social media, digital media, relationship marketing, mobile, etc.). Close collaboration will be required with the Global Business Unit to implement and deploy in Canada the 3 marketing focus pillars of: GAIN Connect / The HCp Portal, Consumer Website and Social Media Consistency and Face APP consultation tool.
Job Responsibilities
- Digital (Omni-Channel) Engagement; lead, create, track and report innovative customer experiences and Omni-Channel marketing strategies, leveraging and orchestrating marketing campaigns and digital solutions to support the assigned franchise strategic imperatives and quality customer engagement. Partner with the global digital team to develop a social media content calendar and creative. Manage the day-to-day operations of the digital strategy, including budget-related, project management oversight and other issues
- Brand Marketing and KPIs; Work closely with the brand managers to pull through the main brand narrative, messages, and strategy into digital tactics; including, but not limited to, videos, websites, emails, and social media. Partner with the Aesthetic Global Digital team to execute KPI dashboard and metric reporting while implementing the 3 marketing focus pillars of the Aesthetic Global Business Unit on promotional program effectiveness, efficiency, and return on investment (ROI).
- Social Media; Develop strategy, execution, and optimization of Ax portfolio presence across paid and organic social media. Accountable for content strategy and asset development, calendar management, paid campaign setup and ongoing reporting and analysis to inform future programs. Serve as an expert on social platforms, emerging trends and reporting on metrics related to overall social amplification. Lead implementation of creative and build campaigns in social media platforms (Facebook/Instagram, Twitter, Instagram, Snapchat, TikTok).
- Agency Engagement and Management; Work closely with Brand leads and agency partners focused on digital and social strategy for the Aesthetics brands (Dysport, Restylane, Sculptra) and the overall business. Work effectively with cross-functional teams (including but not limited to Media, PR/Influencer, and Brand Marketing and Customer Marketing teams). Performing ongoing assessments and synthesizing research on the dermatology landscape to keep a pulse on the market and customers.
Minimum Requirements
- Bachelor’s degree, Digital and graphic design and/or Communications
- 4 + or more years of progressive digital marketing and social media record
- Experience in product/brand marketing and developing customer-centric, personalized digital brand environment.
- Proficiency in developing digital playbooks for multiple products in a single portfolio.
- Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel
- Advanced proficiency on Instagram, Facebook, Facebook Ad Manager, Twitter, Pinterest, Snapchat, and YouTube required.
- Understanding of digital and/or omni-channel marketing and hybrid promotional model.
- Experience in Dermatology including commercialization of a new drug/product/building out a new market is preferred
- Strong operational and project management skills; demonstrated ability to develop detailed project plans, digital and social media engagement programs.
What we offer in return
- A great work environment with an inspiring work ambiance;
- Growth and development possibilities;
- An excellent benefits program starting day one;
- Pension program after one year of service (company contribution of up to 10%)
- Tuition Reimbursements
- Service awards program
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.