Job title: Digital Marketing Manager
Company: Marcura
Job description: We’re looking for a data-driven, creative, and proactive Digital Marketing Manager to help grow awareness, traffic, and qualified inbound leads for Marcura through the website and paid digital channels.You’ll be responsible for end-to-end campaign execution, SEO and web optimization, social and paid performance, and continuous conversion improvement. This is a hands-on role suited to someone who thrives on autonomy, experimentation, and impact—and who can translate marketing activity into tangible pipeline growth.
- Grow and engage Marcura’s digital audience through SEO, content amplification / distribution, social media, and paid channels.
- Optimise the full inbound digital funnel from traffic acquisition to lead conversion, ensuring a seamless and high-performing journey.
- Manage and optimise the Marcura website to ensure it performs as a high-converting inbound engine.
- Plan, launch, and manage campaigns across paid search, paid social (especially LinkedIn), and remarketing platforms.
- Use SEO and content strategy to drive organic growth, increase rankings, and support thought leadership.
- Monitor campaign performance and lead quality via HubSpot, GA4, and LinkedIn Campaign Manager reporting on what’s working and why.
- Run A/B tests to continually improve landing page and conversion performance.
- Collaborate with internal teams (product marketing, sales, design) and external vendors to deliver results.
- Own digital marketing KPIs, ensuring activities are aligned to pipeline and revenue goals.
- Stay up to date with the latest trends and techniques in digital marketing. Be a player-coach to other members of the team on digital marketing best practice.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field
- Additional training or certification in ABM, marketing automation, or digital marketing tools is an advantage
- 5+ years of experience in B2B digital marketing, ideally in SaaS, maritime tech, or professional services.
- Strong track record in delivering high-quality leads through digital channels.
- Expertise in:
- HubSpot or similar marketing automation platforms
- Google Ads, LinkedIn Campaign Manager
- Website CMS (e.g. Framer or WordPress)
- Google Analytics 4 (GA4), Looker Studio or equivalent
- Proven ability to plan and execute SEO and paid digital strategies.
- Experience working closely with content and product marketing teams.
- Creative thinker with a test-and-learn mindset.
- Strong project management and prioritization skills.
- Highly analytical and comfortable with campaign data, attribution, and ROI analysis.
- Clear communicator, both written and verbal.
- Proactive, resourceful, and confident working in a fast-moving, cross-functional environment.
- Prior training or experience in ABM platforms, campaign management, and reporting tools
- Familiarity with internal campaign workflows and content briefing processes
Benefits
- Competitive Salary and Bonus: We reward your expertise and contributions.
- Inclusive Onboarding Experience: Our onboarding program is designed to set you up for success right from day one.
- Marcura Wellness Zone: We value your work-life balance and well-being.
- Global Opportunities: Be part of an ambitious, expanding company with a local touch.
- Diverse, Supportive Work Culture: We’re committed to inclusion, diversity, and a sense of belonging for all team members.
Expected salary:
Location: London
Job date: Thu, 19 Jun 2025 22:09:12 GMT
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