Digital Marketing Manager

PixMob|PixMob

Digital Marketing Manager Job Summary
PixMob, is currently hiring on a vacant job post of Digital Marketing Manager based in Montréal QC. Please read the job detail carefully before applying.
Job Title: Digital Marketing Manager Job
Company Name: PixMob
Job Type: Full Time
Job Location: Montréal QC
Salary:
Job Link Expiry: 2023-01-13
Posted on: marketingjobs.pro
Digital Marketing Manager Job Detail
PixMob is one of the world’s leaders in creating immersive experiences for live events. You might have seen 60,000 people lighting up at the Super Bowl. Or at a Coldplay concert. Our goal is to reinvent rituals to connect crowds. We call that ‘togetherness’.
We work with international artists, event organizers, sports teams and brands who care about creating unique & memorable experiences for their guests. PixMob is rooted in design and innovation. Alongside our customers, we reinvent immersive experiences through advanced wireless technologies engineered in-house, at our Montreal HQ. From rapid-prototyping to mass-manufacturing, we are fully vertically integrated to keep pushing the boundaries of the possible. We are leading the way with our sustainability efforts as we have been fighting against single-use plastics. We focus our efforts on using recycled or plant-based compostable materials and encouraging our clients to recycle our products.
The culture at PixMob is one based on humility, relentlessness and cooperation. We operate in a competitive market and need to keep innovating to stay ahead. People who thrive have a deep curiosity to keep improving, learning and coaching others. Our clients are some of the most creative people in the industry and rightfully the most demanding.
Reporting into the Marketing VP, your role will be to promote the PixMob brand and products through digital marketing efforts and B2B campaigns. You will join a young and passionate marketing team in a highly entrepreneurial and fast-pace organization. This is a central role and the opportunity to connect with multiple teams internally to help capture what’s so great about PixMob and use it to attract the best potential clients around the world.
Your role on our team
- Owning the Digital Strategy for PixMob to enhance brand awareness online and drive website traffic & qualified leads. Be accountable for tracking and reporting on how digital efforts contribute to achieving marketing goals.
- Managing the company website;
- Leading website redesign in the first 6 months of joining (collaborating with an agency partner);
- Managing the website content updates, SEO optimization;
- Implementing tagging, tracking & reporting for continuous improvement.
- Managing digital campaigns & marketing automation;
- Assessing the competitive landscape, client needs and business priorities;
- Developing customer journey maps to support digital marketing strategy;
- Collaborating with cross-functional stakeholders to develop and execute lead-gen campaigns (i.e. e-mails & custom landing pages per vertical, to support product launches, trade show events, efforts in SEM, etc.);
- Cleaning the database, growing the email list, working on segmentation of our prospects / customers and implementing marketing automation.
You are the person for this role if you fit the following criteria
- Undergraduate degree in Marketing, or equivalent experience;
- Minimum 5 years of proven experience in digital marketing in a B2B environment;
- Knowledge of web, CRM, and marketing automation (i.e. Salesforce, HubSpot,GA4);
- Excellent communication skills (English is a must, Bilingual French / English a plus);
- Ability to build and maintain strong relationships with both internal and external partners to fuel integration and innovation;
- Data-driven and results oriented;
- Autonomous & resourceful.
What we offer
- A dynamic and inclusive company culture, which you will help evolve over time
- Salary based on experience
- Hybrid: Work from home or office
- 4 weeks of paid vacation
- Flextime
- A competitive collective insurance
- Attractive career opportunities
- Equal opportunities for all, regardless of gender (m/f/x)
- Creative and brilliant colleagues
The hiring process
- Online application
- First intro video call
- Technical interview
- Psychometric test
- Culture-fit interview
- Offer
LI-NK1 #LI-Hybrid
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