Digital Marketing Manager

Cyient is a global engineering and technology solutions company. As a Design, Build, and Maintain partner for leading organizations worldwide, we take solution ownership across the value chain to help clients focus on their core, innovate, and stay ahead of the curve. We leverage digital technologies, advanced analytics capabilities, and our domain knowledge and technical expertise, to solve complex business problems.

With over 15,000 employees globally, we partner with clients to operate as part of their extended team in ways that best suit their organization’s culture and requirements. Our industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy.

Job Description

Broad JD / Skillset:

• You will be part of the Corporate Marketing Team creating and executing end-to-end brand and business digital campaigns.
• Good understanding of key marketing mix and channels is a plus
• Excellent project and program management skills with the ability to work on simultaneous projects with global teams.
• Working closely with BU marketing teams, business and senior technical stakeholders to conceptualize, develop and drive the Social media Content Calendar strategy.
• Adherence with corporate brand guidelines across asset creation while working closely with the content, design and brand team across digital channels
• Work with our vendor ecosystem to create compelling narratives and enhanced experiences for all modes of campaigns.

Key Responsibilities:

• Digital Strategy: Develop and execute a comprehensive digital marketing strategy focused on organic and inorganic social media channels to enhance the company’s online presence.
• Content Marketing: Create and manage the proliferation of informative content tailored to our B2B audience, including blog posts, whitepapers, case studies, and more.
• Social Media Management: Oversee all social media platforms (LinkedIn, Twitter, Insta, etc.), including content scheduling, community engagement, and paid promotion campaigns.
• Search Engine Optimization (SEO): Implement and oversee SEO strategies to improve organic visibility and search rankings on platforms like Google etc.
• Paid Advertising: Good understanding of planning and execution of paid advertising campaigns on platforms like LinkedIn and Google Ads to generate leads and increase brand awareness.
• Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) and work with the agency ecosystem to provide regular reports on the effectiveness of digital marketing campaigns.
• Competitive Analysis: Stay updated on industry trends, competitor strategies, and emerging tools to ensure our digital marketing tactics remain competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field. MBA is a plus.
• 8-10 years of strategic marketing experience, with a preference for the IT services industry.
• Proven experience in managing social media channels for B2B companies.
• Strong knowledge of SEO, content marketing, and paid advertising.
• Proficiency in using social media management and marketing automation tools.
• Excellent written and verbal communication skills.
• Data-driven mindset with the ability to analyze and interpret digital marketing metrics.
• Creative thinking and a strong aptitude for problem-solving.
• Strong project management skills, with the ability to multitask and meet deadlines.

Skills & Experience

Content Marketing, Digital Marketing, Marketing Campaigns, Social Media, Social Media Management, Social Media Marketing

Cyient is an Equal Opportunity Employer.

Cyient recruits, employs, trains, compensates, and promotes regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, and other protected status as required by applicable law. We are proud to be a diverse and inclusive company where our people can focus their whole self on solving problems that matter.

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