Digital Marketing Manager

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry’s most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

The Digital Marketing Manager is responsible for the online strategy and execution across digital channels and storefront. Focusing on new customer acquisition and new product subscriptions from existing members, responsibilities include constant iterative testing on the storefront, media investment controls & optimisation, marketing campaign execution, cross-sell initiatives, storefront optimisation and more. The Digital Marketing Manager assists the Brand Manager by providing and making informed decisions based on data and crafting craft data-driven initiatives that grow the brand.

What you’ll do & how you’ll make your mark.

• Oversee the digital marketing for a large Australian web solutions and domains company.
• Identify and propose new creative ways to utilize a mix of digital channels to expand marketing activities for engagements and acquisitions.
• Work with Campaign Manager and Product Marketing Manager to build and optimise effective inbound marketing funnels.
• Work closely with the Acquistion Team for cohesive campaign planning, auditing and performance analysis and reporting.
• Collaborate with Sales, CLM, Storefronts and Pricing teams to ensure digital marketing efforts align with the larger promotional strategy and on brand.
• Translate the overall brand strategy to actionable tactics, with a focus on raising brand and product awareness, driving inbound lead generation and direct acquisitions across digital marketing channels.
• Develop growth hacking ideas which help the brand gain a competitive edge over.
• Lead the marketing budget cycles for paid marketing channels along with channel owners, working closely with the Associate Director/Director – Acquisition Marketing / Brand Marketing to provide context and analysis that aids decision making to maximise marketing value.
• Analyse and understand marketing data across different digital channels regularly to make key informed decisions for each brand and locale.
• Report on performance against plan, including solutions/plans for changes.
• Coordinate and monitor implementation of front- or back-end changes pertaining to SEO, product development, data tracking and marketing technology.

Who you are & what you’ll need to succeed.

• 3+ years of experience in a similar digital marketing agency role, or within a corporate marketing organization.
• Experience working with Australian and New Zealand markets
• Experience in Technology, Internet & B2B businesses marketing
• Has hands on experience with web hosting, domains or website builder products
• Experience working in remote and Cross-cultural teams

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. We are a family, and we care about you and your family’s physical and mental health by providing competitive HMO benefits – 175k MBL with one free dependent upon one year of service! We also give out Punctuality Bonus, Generous Vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.

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