Digital Marketing Manager

Join Financial Advisor Services (FAS) Marketing as a Digital Marketing Manager. In this role, you’ll play an integral role in developing and leading audience-based strategies into market to meet advisor needs with the right message at the right time. FAS Marketing is at the forefront of our desire to deliver exceptional client experiences for financial advisors. 

Do you love collaborating with cross-functional teams? Do you love the ever-changing landscape of digital marketing? Do you want to help deliver marketing strategies to drive outcomes for our clients and our business? Do you want access to a world-class, modern marketing tech stack? If yes, then this position is for you!

Core responsibilities:

• Partner closely with your aligned pod, engagement strategist, functional area experts, and our media and creative teams to help develop and launch integrated, omni-channel experiences to financial advisors.
• Develop and deploy trigger-based journeys in Marketo.
• Develop the test and learn approach for digital channels and share learnings with the pods and broader digital marketing team to better position future content and digital marketing tactics.
• Co-manage our channel level marketing calendars with fellow digital marketing managers.
• Partner with functional area experts to vision, design, and implement digital and non-digital solutions including campaign landing pages, email templates, social media posts, direct mail, and other deliverables.
• Conduct email deployment process including QA and review.
• Partner with data analysts to provide insight on campaign performance.
• Stay current on existing and emerging digital channels and digital marketing technologies.
• Serve as the digital marketing expert to our marketing pods—providing strategic recommendations across all channels including web, email, social media, and paid channels.
• Develop, implement, and monitor execution of digital marketing tactics, ensuring that all content complies with SEO, UX, and digital marketing best practices and guidelines.
• Ensure digital marketing activities are aligned with the overall FAS department strategy and goals.
• Assist with defining the appropriate success and effectiveness of digital marketing initiatives and provide in-depth reviews of digital marketing effectiveness in collaboration with our data analysts.
• Build and maintain effective relationships with various internal and external parties including product owners, business and marketing leaders, and key decision makers internally. Proactively foster communication between stakeholders.
• Collaborate with data analysts to properly structure and measure channel level experimentation strategies and campaigns. Identify and analyze varied sources of data and information to inform campaign decisions.
• Partner with your fellow digital marketing managers to continuously enhance best practices and identify opportunities for experimentation.
• Educate Marketing pods on best practices in integrated marketing and continuously bring in outside perspectives on industry changes.

An ideal candidate will have:

• Undergraduate degree in Marketing or equivalent experience
• Minimum five years related work experience.
• Experience with Marketo strongly preferred.
• Marketing automation experience required.
• Demonstrates strong persuasion and influence skills. Confident when presenting recommendations.
• Demonstrated experience in building and executing A/B testing an experimentation to build learnings for future marketing tactics.
• Drives innovation and thinks creatively to set and implement a strategy.
• Demonstrates a strong collaborative work style, often facilitating conversations and working sessions as part of the agile marketing process.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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