Digital Marketing Manager

Company background:

Sleep Efficiency is revolutionizing sleep health by offering easy-to-use home sleep testing devices designed to be operated in the comfort of your own bed, without risking accuracy, safety, or convenience. Sleep Efficiency has helped thousands of individuals, businesses, associations, and their employees get a better night’s sleep and is rapidly growing to become Canada’s number one sleep solution.

Location/City: Ottawa / Remote

What you’ll be doing:

• Developing content, including text posts and video/image-based posts for use on social media including but not limited to Facebook, Twitter, Linkedin and Instagram.
• Promoting products, services and content over social media, in a way that is consistent with the Sleep Efficiency brand
• Developing social media strategies and campaigns
• Managing marketing budgets for pay-per-click (PPC) advertising
• Analyzing performance data and analytics of social media campaigns
• Managing social media and Google Analytics accounts
• Developing A/B testing experiments
• Conversion tracking
• Weekly reporting on ROI, KPI’s and OKI’s
• Iterating with the leadership team on revenue goals.

About you:

• Experience working with paid search and social ad platforms (Google, Linkedin, Facebook/Instagram, YouTube)
• Experience in executing digital strategies
• A strong understanding of data and analytics to build reports and present findings
• Creative and strategic skills to evolve the current marketing strategy
• Excellent communication skills in English, both written and verbal
• Content creation and design skills are assets
• Located and legally eligible to work in Canada

Job Type: Part-time

Salary: $20.00-$25.00 per hour

Benefits:

• Flexible schedule
• Work from home

Schedule:

• Day shift
• Evenings
• Monday to Friday
• On call
• Weekend availability

Work Location: Remote