Digital Marketing Executive – IHG Western Australia Hotels

About us

InterContinental Hotels Group are one of the world’s leading hotel companies. Present in around 100 countries, we have over 160 million guests staying in 785,544 rooms in more than 5,700 hotels per year.

You’ll know our hotel brands. They are some of the best known and most popular in the world – InterContinental Hotels & Resorts, Holiday Inn, Holiday Inn Express, Crowne Plaza Hotels & Resorts, Hotel Indigo, Voco, Staybridge Suites, Candlewood Suites, EVEN Hotels and HUALUXE Hotels and Resorts as well as Kimpton Hotels.

Based at InterContinental Perth City Centre, as a full time Digital Marketing Executive you will be one of the key brand custodians for InterContinental Perth City Centre, Crowne Plaza Perth, Holiday Inn Perth City Centre, plus any other IHG hotels as assigned.

Your day to day

Working within the IHG Hotels Centralised WA Marketing team, and reporting directly to the Marketing Manager, the Digital Marketing Executive will support with distribution, channel, social and overall marketing function for any assigned hotel property. Including assisting with developing; marketing plans, pay-per-click advertising, website management, as well as executing and measuring marketing activity designed to achieve specific marketing and brand objectives within all the core market segments for each hotel property.

Some of the main responsibilities day to day include:

• Assist the Marketing Manager in developing brand/business-unit specific marketing campaigns. Ensure all plans are understood and effectively implemented through liaison with the sales, marketing and revenue teams and on-property stakeholders.
• Execute brand and business-unit specific distribution marketing campaigns through both unpaid and paid channels including but not limited to: Google Ads, Meta (Facebook/Instagram) Business/Ads Manager, Programmatic Advertising, WordPress (CMS) landing page creations, EDM software and internal industry specific advertising systems.
• Manage ongoing paid advertising campaigns through aforementioned channels. Plan, execute and measure A/B testing & experimentation through all funnel stages.
• Manage all content for assigned business units through the global distribution system, IHG internal systems, online travel agents, website and IHG’s central reservations office.
• Own marketing tech-stack including but not limited to: Google Analytics, Google Tag Manager, Pixel(s), WordPress, EDM software, Data Studio and more.
• Own both hotel and restaurant EDM channels. Sending high value content whilst testing and improving open rates, click through rates and conversion rates.
• Assist with ongoing SEO strategy and implementation to improve the health and organic visibility of hotel and restaurant websites.
• Assist with the creation of digital collateral/artwork primarily using Canva (occasionally InDesign) as well as the management of graphic designers should there be an external agreement.
• Analyse and report on marketing campaign results, and process efficiencies and present periodically to stakeholders.
• Provide supportive data analysis through our channels to gain consumer insight.
• Develop, maintain and grow the hotel’s digital presence and continuously look for new opportunities.
• Provide support with identifying and penetrating new channels outside of the regular mix to diversify geographic delivery and secure new transient and leisure customers.
• Research and remain up to date with the latest digital trends and be proactive in implementing new advancements.

What we need from you

Driven to achieve results, you’ll be an enthusiastic and creative individual with solid and broad marketing experience. More specifically, the successful candidate will have:

• Over 2 years experience in a digital campaign and content role; including demonstrated project management experience from conception through to implementation
• Experience in managing multiple lead-gen based WordPress websites
• Knowledge and experience in pay-per-click advertising with Google Ads and Facebook required
• Knowledge and experience in using Google Analytics, Google Tag Manager and Data Studio is advantageous
• Understanding of SEO fundamentals is preferred
• Demonstrated ability with analytical & data driven thinking
• Graduate/Bachelor’s degree in PR, Communications or Marketing preferred
• Strong knowledge of using social media platforms for commercial purposes, EDM’s and content management systems
• Great communication skills and naturally positive energy shown every day
• Marketing experience within a hotel, travel, F&B or retail industry will be seen as an advantage
• Basic knowledge of marketing principles, innovation process and strategic planning process
• Effective and/or persuasive verbal and written communication skills
• Strong project management & co-ordination skills plus ability to lead complex multi-stakeholder initiatives. Eg able to run projects end-to-end
• Have unlimited and unrestricted working rights for Australia.

What we offer

You’ll be rewarded for your hard work with a range of benefits that supports you throughout your IHG career journey

• Flexible working arrangements, including a hybrid work from home arrangement would be available for this role.
• Free hotel meals in staff canteen each day
• Dry-cleaning
• Paid birthday leave – hip hip hooray!
• Paid parental leave
• Proactive paid wellness and mental health days
• Some of the best colleague discounts across our IHG Hotels for accommodation, food and beverage
• A massive colleague discounts platform for all your favorite brands and retailers
• Most importantly, your career journey will be supported through our lifelong development programs, IHG career milestone celebrations, and transfer of leave entitlements as you move and grow with IHG.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®️ brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand. Let’s Go Further Together.

Don’t quite meet every single requirement, but still believe you’d be a great fit for the job? We’ll never know unless you hit the ‘Apply’ button. Start your journey with us today and let’s #GoFurtherTogether.

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