Digital Marketing Executive

Job title: Digital Marketing Executive

Company: Ascot Racecourse


Job description: Who we areWelcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business.​We are a destination for over 500,000 guests each year where passion, elegance, and celebration converge, and it is our team of behind-the-scenes heroes that bring every intricate detail to life.​As one of the world’s leading racecourses, Ascot is renowned for its rich heritage spanning over 300 years. But we are not bound by the past; we’re driven by the pursuit of excellence in everything we do.​From hosting our flagship event, Royal Ascot, to pioneering sustainable practices, we are committed to building a global lifestyle brand, wrapped around the world-class horse racing we stage.​At Ascot we believe in preserving the beauty of our surroundings and minimising our ecological footprint. From eco-friendly initiatives to community engagement programs, we strive to make a positive impact on both the environment and the lives of those around us.​What we are looking forWe’re looking for a dynamic Digital Marketing Executive to join our creative and collaborative Marketing Campaigns team at Ascot Racecourse. This is a fantastic opportunity for an enthusiastic marketer to contribute to one of the world’s most prestigious sporting venues, working across a diverse mix of campaigns covering racedays, hospitality, memberships, events and partnerships.​You’ll be responsible for supporting and delivering digital marketing activity across owned channels, with a particular focus on email marketing, website and app updates, as well as audience growth and customer journey optimisation. Working alongside another Digital Marketing Executive and the Digital Marketing Manager, you’ll play an important role in driving audience engagement, enhancing the digital customer experience, and contributing to the overall success of Ascot’s commercial and brand objectives.​This would be a great opportunity for an enthusiastic, collaborative marketer who has proven experience at either Marketing Assistant or Executive level, or experience in relevant marketing-related internships, to elevate their experience and join a passionate and supportive team at an exciting time of growth. ​​What you’ll be doing

• Plan, create and deliver engaging email and SMS communications across a range of commercial areas including racedays, hospitality, memberships and partnerships.
• Maintain and create content across Ascot’s digital platforms, ensuring the website, e-commerce areas and the Ascot App are always accurate, up to date and optimised for user experience.
• Support the growth of Ascot’s digital audiences, contributing to data acquisition initiatives, audience segmentation and targeted campaign planning.
• Monitor and report on the performance of digital marketing activity, providing actionable insights and recommendations to the wider Marketing Campaigns team and key business stakeholders.
• Collaborate with internal teams to deliver integrated marketing campaigns, with involvement in SEO, customer journeys, e-CRM, paid media and content marketing.
• Ensure all digital content and communications consistently reflect Ascot’s brand values, tone of voice and visual identity.
• Stay informed about the latest digital marketing trends, platform developments and best practices to help evolve Ascot’s digital strategy.

​Skills and experience you can bring

• A genuine passion for digital marketing and an understanding of marketing communications, customer experience and brand management.
• Hands-on experience in delivering email marketing campaigns using email management platforms (e.g. Dotdigital, Mailchimp, Salesforce Marketing Cloud or similar).
• Experience using content management systems (CMS) to publish and update website and/or app content.
• An interest in customer data management, audience segmentation and campaign reporting. A basic or good grasp of analytics tools (e.g. Google Analytics, Looker Studio or similar) is advantageous.
• Creative flair combined with strong attention to detail and a proactive, solutions-focused mindset.
• Confident communicator with good interpersonal skills and experience collaborating with stakeholders at different levels.
• Knowledge of digital marketing channels including e-CRM, SEO, social media, paid advertising and digital customer journeys.
• Experience working within sport, events, leisure or hospitality marketing is desirable, but not essential.

​What you can expect from us

• A best-in-class welcome with a tailored induction and racecourse tour, as well as a wide range of training schemes to help with your learning and development
• Access to a range of wellbeing support for yourself and your family including a dedicated Employee Assistance Programme and Healthcare support app with 24/7 virtual GP access
• Opportunity to make an impact in our Volunteer week with a day out of the office to support local community and charity partners
• End of year offices closed (extra 2 days annual leave added to your entitlement)
• Time Off in Lieu (toil) for working weekend race days
• Clothing and hat hire
• Complimentary race day entry for friends and family
• Exclusive discounts in local shops and cafes
• Exclusive discounts from selected partner brands and suppliers

And let’s not forget, invitations to our monthly social nights as well as annual parties and afternoon teas to celebrate our most special occasions throughout the year.​What sets us apart from the restWe take pride in our commitments to make a positive change for now and future generations to come, whether through our Diversity and Inclusion strategy and training programmes, our award-winning ‘Racing To Zero’ sustainability actions, or our forward thinking employee benefits including flexible working and menopause policies, as well as health and EAP support access.​We are also proud of our community outreach which includes a volunteering week for all employees to spend time supporting local charities.​Our Diversity and Inclusion VisionWe are committed to ensuring guests from all backgrounds and communities feel welcome at the Racecourse and are working to ensure our internal teams are nurtured within a supportive and inclusive environment. Our mission is to eliminate discrimination and prejudice of any kind at our venue and throughout our business. By educating and implementing meaningful actions across all that we do, we can make certain that Ascot is a place for everyone to enjoy.​As an equal opportunities employer, Ascot Racecourse is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.​How to applyThe closing date for this vacancy is 15 August 2025. We reserve the right to close this vacancy early should a suitable candidate be identified.For assistance with your application or should you require an alternative application format, please contactShare this jobClosing Date15/08/2025LocationAscot Racecourse Ltd (ARL)DepartmentMarketingJob TitleDigital Marketing ExecutiveCityAscotCountryUnited Kingdom

Expected salary:

Location: Ascot, Berkshire

Job date: Sat, 19 Jul 2025 05:17:33 GMT

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