Digital Marketing Director

The Company

Hayabusa is a global brand that takes great pride in developing cutting-edge equipment and technical apparel for the combat industry. Hayabusa’s commitment to quality, innovation, function and attention to detail is what makes us stand out as a leader.

Hayabusa is a growing, dynamic company and offers a wealth of opportunity for personal growth and development while working with a team of great people. Our success is made possible by the creative, intelligent, and enthusiastic people that bring their best to Hayabusa every day. We offer a great work environment where you can truly make an impact while enjoying a competitive total compensation package.

If you’re looking for tremendous potential and believe in uncompromising honesty, respect, and bringing your passion to the workplace, then we want to hear from you!

Overview

Are you passionate about combat sports? Are you passionate about physical exercise? Intrigued? Hayabusa is looking for an experienced Digital Marketing Director to join our eCommerce team. We are growing Internationally and would like a talented and organized professional to join our team. Are you eager to learn with 5 or more years of experience working in digital marketing? We want to speak to you!

Job Description: The Digital Marketing Director is responsible for all aspects of Hayabusa’s digital marketing strategy across platforms. This role strategizes and orchestrates the company’s spectrum of digital tactics and overall holistic media activities to drive awareness, consideration, and sales for all regions. This position will work cross-functionally with a dynamic group of internal personnel, contracted agencies, and external resources to deliver measurable business impact as we continue to scale and lead the market.

This role is for a strategically thinking, business-savvy professional with a passion for digital marketing. The successful candidate will help drive best-in-class performance across the company websites and third-party platforms through paid and organic tactics, platform-specific digital campaigns, and more. The Digital Marketing Director will analyze, present, and orchestrate digital strategies and stay abreast of digital trends and technologies.

The Digital Marketing Director will help maximize digital marketing efficiency, effectiveness and return on investment through strategic planning, digital execution, campaign optimization, and delivering actionable insights.

Key Responsibilities:

• Develop and champion digital marketing efforts and develop strategic digital and media strategies that align with corporate goals and strategy.
• Spearhead online strategies and planning processes across all media channels: search, display, social, and affiliate for optimal omni-channel activation.
• Work with key digital partners to drive results through thoughtful planning, implementation, and tracking.
• Work collaboratively to develop and improve the effectiveness of holistic marketing tactics.
• Liaise with the company’s key digital marketing partners.

Education, Qualifications, and Experience:

• 5+ years of digital marketing.
• Undergraduate degree in Business, Marketing, or a related field.
• Demonstrated experience successfully leading and managing digital marketing campaigns.
• Extensive advertising knowledge across all marketing platforms.
• Ability to compile and analyze search data and metrics and advise on campaign direction.
• Data-driven with an appetite for measurable performance.
• Ability to manage marketing expenses and measure the success of campaigns, reporting, analysis, and interpretation of the data.
• Expertise with standard industry analytic tools.
• Demonstrated ability to be a team player who thrives in a fast-paced environment.
• Extremely strong analytical skills and very comfortable with data.
• Strategic thinker, proactive and disciplined, with exceptional attention to detail
• Experience with digital marketing best practices that result in customer acquisition journey, retention, and growth.
• Stand-out ability with data analysis and reporting.
• Strong organizational, planning and problem-solving skills.
• Strong writing, interpersonal and communication abilities.
• Ability to work in a fast-paced environment and navigate and deliver on established timelines.
• Improve market presence by generating new marketing opportunities.
• Experience with tactics and tracking of: paid Search and display, video advertising, SEO, social advertising, affiliate marketing, etc.
• Commercially minded and embraces a constant willingness to improve with a passion for making a difference.
• A great sense of urgency with the ability to multi-task and work efficiently under pressure.

Job Types: Full-time, Permanent

Salary: $60,000.00-$90,000.00 per year

Benefits:

• Casual dress
• Dental care
• Extended health care
• On-site gym
• Paid time off
• RRSP match

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Work Location: One location