Digital Journey Optimisation Manager

Job title: Digital Journey Optimisation Manager

Company: Commonwealth Bank of Australia


Job description: Digital Journey Optimisation Manager – Guidance & InvestingPermanent full-time opportunityYou are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiencesWe are hiring a Digital Journey Optimisation Manager to support the Guidance & Investing crew in empowering everyday Australians to accelerate their wealth through market-leading digital investing and superannuation solutions. You’ll help shape and enhance the customer journeys across our CommBank digital assets.Do work that mattersAs a Digital Journey Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our digital customer experiences and drive solutions to meet business objectives and provide a better digital experience for our customers.You’ll be in a Chapter supporting your development and success in the role whilst working in a Squad within the Guidance & Investing Crew delivering on the digital strategy by improving & optimising digital customer journeys for new to investing and existing investing customers, owning the optimisation roadmap, managing the day-to-day build, delivery and conversion of personalised initiatives across our CommBank digital assets such as the CommBank App and CommBank website.On any given week you willManage the end-to-end delivery of digital experiences and campaigns including A/B testing and personalised messaging, from ideation to execution and measurements, using Adobe Target, Adobe Experience Manager, Adobe Experience Platform, Adobe Analytics, Workfront & PegaWork closely with key stakeholders such as product, marketing, data analytics and digital UX partners to define, develop, build and execute on a data-driven tactical roadmap to meet business and customer outcomesIdentify and drive key strategic initiatives to drive key business and customer outcomesSupport squad delivery of features and products by using data to inform priorities; as well as ensuring ongoing reporting and optimisation can be achieved with correct taggingCreate digital behavioural audiences for campaigns using Adobe Experience Platform and Adobe AnalyticsReview & advise on digital analytics tagging specifications to enable us to track online customer behaviourMonitor & report on results and performance metrics, web analytics and customer insights to ensure performance is in line with forecastPrepare management reporting, deep-dive analysis and presentations to communicate business and customer outcomes and inform business decisionsSupport your Chapter to enable new capabilities and sharing your expertise to uplift collective performance and growthOur teams have a collaborative focus. To be successful in this role you will develop strong relationships with a variety of stakeholders across multiple areas and demonstrate an enthusiasm towards supporting a range of digital projects impacting the organisation.We are interested to hear from people who haveA clear customer focus with proven channel and stakeholder management experienceExceptional communication, influencing and negotiating skillsStrong analytical and financial acumen – Adobe Analytics experience is highly regarded or similar application used to extract useful insights from digital dataFlexibility to balance work between strategy and hands-on technical tasksRisk management experienceHands on experience with conversion optimisation platforms (such as Pega, Adobe Experience Platform, and Adobe Target)A passion for delivering personalised and engaging digital experiences and staying up to date with the latest industry trendsIf this role sounds like you – Apply now!If you’re already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you’ll need to apply through to submit a valid application. We’re keen to support you with the next step in your career.We’re aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.Advertising End Date: 28/06/2025

Expected salary:

Location: Sydney, NSW

Job date: Sat, 21 Jun 2025 04:05:51 GMT

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